Immerse Education is hiring for a Growth Associate.

Growth Associate

Employment: Full time, permanent

Reports to: Director of Marketing and Revenue Operations

Location: Remote

Brief The Growth Associate is a role within the Marketing team, responsible for driving growth across Immerse Education's marketing campaigns, with a particular focus on growing entries to the Immerse Competitions and other key initiatives. Competitions are Immerse Education's biggest lead generation channel, run as four annual competitions, each aligned to a different Immerse educational pathway.

The role centres on finding, testing and proving new ways to generate leads and grow reach, including investigating channels beyond current core activity, such as outbound approaches like cold call outreach, and supporting the launch and testing of new product initiatives. The Growth Associate works closely with the wider marketing team and the Marketing Campaigns Coordinator to turn what works into delivered campaigns, assets and materials.

This is a hands-on, experimentation-led role suited to someone who is energised by testing new ideas, backing decisions with data, and taking ownership of projects from idea through to results.

Responsibilities

Campaign and Competition Growth

- Drive growth across new and existing marketing campaigns, with a focus on lead generation for key business initiatives as defined by Immerse Education's leadership team.
- Grow entries across Immerse Education's four annual Competitions: the Essay Competition, the TED Learning to be Heard Challenge, the Future Innovators Challenge and the Blog Competition.
- Identify new opportunities to grow audience reach, engagement and entries across existing campaigns and competitions.





Lead generation and experimentation

- Investigate and source new marketing and lead generation channels to diversify Immerse Education's lead generation mix beyond current core channels, including outbound approaches such as cold call outreach.
- Design and run structured experiments to test new channels and audiences, with clear hypotheses, success metrics and defined test periods, reporting outcomes back to the team.
- Track experiment and new channel performance against agreed targets, including cost per lead, cost per enrolment and conversion rate, using data to determine whether activity should be scaled, adjusted or stopped.
- Assess success data and organise ongoing campaign and experiment-based retrospectives, ensuring learnings are captured and shared with the wider team.
- Maintain a clear record of experiments run, results and learnings, so successful approaches can be built into the core campaign calendar.

Collaboration and delivery

- Work with the wider marketing team and the Marketing Campaigns Coordinator to plan and deliver campaigns, assets and materials.
- Support the coordination of campaign assets and timelines, ensuring growth initiatives are integrated into the broader campaign calendar.
- Liaise with the Inside Sales and Operations team when needed and appropriate,



ensuring growth activity is aligned with sales pipeline and enrolment goals.

Recent projects and ideas

- Support the planning, launch and testing of new product initiatives, gathering early performance data to inform wider rollout decisions.
- Suggest and develop ideas for new potential growth initiatives.
- Take on new, growth-focused projects as they arise, managing them from planning through to delivery.

Skills and Experience

- A growth and experimentation mindset, with genuine curiosity about testing new ideas and channels.
- Comfortable working with data to make decisions, and to prove or disprove whether a channel or approach is working.
- Comfortable exploring outbound and less conventional channels, including cold call outreach, as part of a broader lead generation strategy.
- Strong collaboration skills, with the ability to work closely with the wider marketing team, Marketing Campaigns Coordinator and Inside Sales team.
- Comfortable taking ownership of new projects and initiatives with limited precedent.
- Experience with marketing tools and ideally paid advertising platforms such as Google Ads and Paid Ads.

Success measures

- Growth in competition entries. Targeting 10,000+ qualified leads for the four competitions in 2027.
- Lead generation volume and quality. Targeting 35,000 leads (new and existing) from Competitions.
- Enrolments driven from new and existing channels. Targeting a 4-5% conversion rate from Competition entry to enrolment on an Immerse course.

Apply Here To apply for this position, please fill out the application form . Applications will be reviewed on a rolling basis. Please reach out to [email protected] with any questions.

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