About The Company Abbott Laboratories is a global healthcare leader committed to improving health and well-being through the development of innovative medical products, diagnostics, and pharmaceuticals. With a rich history of scientific excellence and a dedication to advancing healthcare solutions, Abbott operates in over 160 countries, serving patients and healthcare professionals worldwide.

The company's mission is to help people live healthier lives by providing high-quality, accessible, and affordable healthcare products across various therapeutic areas, including diagnostics, nutrition, established pharmaceuticals, and medical devices.

About The Role The Marketing and Sales Strategist role at Abbott Laboratories is a key position responsible for developing and executing comprehensive marketing and sales strategies for our complex and strategically significant products and services. This role requires a proactive individual capable of analyzing market trends, consumer behavior, and competitive activity to identify opportunities for growth and innovation.

The successful candidate will oversee product lifecycle management, coordinate with cross-functional teams, and drive initiatives to meet or exceed sales targets and market share objectives. The role involves significant strategic planning, market research, and collaboration with various departments to ensure the successful launch and sustained performance of products in both domestic and international markets.

Qualifications

- Bachelor's degree in Marketing, Business Administration, or a related field. An advanced degree such as an MBA is preferred.
- Minimum of 3-5 years of experience in healthcare marketing, product management, or sales within a multinational organization.




- Strong understanding of the healthcare industry, regulatory environment, and market dynamics.
- Proven track record of developing and implementing successful marketing strategies and sales campaigns.
- Excellent analytical, communication, and leadership skills.
- Ability to work collaboratively across departments and with external partners.
- Proficiency in market research tools, CRM software, and Microsoft Office Suite.
- Fluency in English; additional language skills are a plus.

Responsibilities

- Conduct comprehensive market research to identify emerging trends, customer needs, and competitive activity. Use insights gained to inform product development and marketing strategies.
- Oversee the entire product lifecycle, from ideation and development to launch and post-market analysis, ensuring alignment with organizational goals.
- Set competitive pricing strategies and develop promotional plans to maximize product visibility and sales performance.
- Launch new products and services, coordinating with R&D;, production, and sales teams to ensure successful market entry.
- Design and oversee advertising campaigns, sales collateral, and promotional activities tailored to target audiences.
- Monitor and analyze sales data, market share, and customer feedback to evaluate product performance and identify areas for improvement.
- Develop and manage sales forecasts, budgets,



and resource allocation to meet organizational objectives.
- Adapt marketing and sales plans based on performance metrics and market feedback to optimize results.
- Collaborate with cross-functional teams to implement product changes and enhancements that meet evolving customer needs.
- Maintain ongoing communication with external partners, healthcare professionals, and industry stakeholders to foster relationships and gather market intelligence.

Benefits Abbott Laboratories offers a comprehensive benefits package designed to support the well-being and professional growth of our employees. Benefits include competitive salary packages, health insurance coverage, retirement plans, paid time off, and wellness programs. Employees have access to ongoing training and development opportunities, fostering continuous learning and career advancement. The company promotes a collaborative and inclusive work workplace that values diversity, innovation, and integrity. Additionally, Abbott provides flexible work arrangements and employee assistance programs to support work-life balance and overall employee satisfaction.

Equal Opportunity

Abbott Laboratories is an equal opportunity employer committed to fostering an inclusive environment for all employees. We do not discriminate based on race, ethnicity, gender, age, religion, disability, sexual orientation, or any other protected characteristic. We believe diversity enhances our innovation and success and are dedicated to providing equal employment opportunities to all qualified candidates.

We encourage applications from individuals of all backgrounds and experiences who are eager to contribute to our mission of improving health worldwide.

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