About the Role
Pet Point is building a modern D2C pet-care brand , and we are looking for a Senior Graphic Designer who can own the visual language of the brand across packaging, e-commerce, social media, advertising, and video .
This role is for someone who combines strong design skills with a sharp understanding of consumer behaviour and D2C marketing . You will work closely with the Marketing, Content, and Product teams to create creatives that are not only visually strong but also drive engagement, consideration, and conversions .
Key Responsibilities
- Own the visual design for Pet Point across D2C, e-commerce, social media, packaging, and marketing channels .
- Design product packaging, labels, boxes, inserts, stickers, and unboxing experiences .
- Create high-performing Meta/Instagram ad creatives, static ads, carousels, stories, reels, and promotional creatives .
- Design Amazon/marketplace and website creatives , including product images, banners, thumbnails, landing-page assets, and promotional graphics.
- Develop creative assets for new product launches, offers, seasonal campaigns, festive campaigns, and brand campaigns .
- Create and edit short-form videos, Reels, product videos, UGC-style content, advertisements, and product explainers .
- Work on performance creatives , experimenting with different hooks, layouts, messaging, visual styles, and formats to improve campaign performance.
- Translate product USPs and marketing messages into clear, compelling, consumer-friendly visuals .
- Maintain a consistent and recognisable Pet Point brand identity across every consumer touchpoint.
- Work closely with the Performance Marketing and Content teams to develop creatives based on campaign objectives and performance insights.
- Collaborate with photographers, videographers, influencers, agencies, printers, and packaging vendors when required.
- Take ownership from creative brief → concept → execution → revisions → final delivery .
- Build and maintain creative templates, brand assets, packaging files, and design systems .
- Keep up with emerging D2C, e-commerce, social media, packaging, and design trends .
Required Skills
- Advanced proficiency in Adobe Photoshop and Illustrator .
- Strong video-editing skills using Premiere Pro, After Effects, CapCut , or similar tools.
- Strong understanding of D2C and e-commerce creative requirements .
- Experience with packaging design and print production .
- Strong understanding of typography, colour, composition, hierarchy, and visual storytelling .
- Ability to design for performance marketing and conversion , not just aesthetics.
- Proficiency in Canva and other modern creative tools.
- Robust understanding of social media formats and digital advertising creatives .
- Ability to work quickly, manage multiple priorities, and deliver high-quality work under deadlines.
What We're Looking For
- 3–6 years of strong design experience , preferably with a D2C, e-commerce, FMCG, consumer, or lifestyle brand.
- Someone who understands that good design should communicate, engage, and sell .
- Strong creative ownership with the ability to independently take a brief from idea to execution.
- Someone who can move comfortably between packaging, social media, performance ads, e-commerce, and video .
- A strong sense of brand aesthetics combined with commercial thinking .
- Ability to use performance data and feedback to continuously improve creative output.
📌 Graphic Designer (Delhi)
🏢 Nootie
📍 Delhi