Mendu Herbs is hiring a Google Ads Expert who doesn’t just run campaigns, but deeply analyzes subjects, angles, and offers to decide what landing pages to build and run.

What you will do:

- Own end-to-end Google Ads strategy (Search, Shopping, Performance Max, Display/YouTube as needed).
- Analyze subjects, benefits, and customer pain points to identify high-potential angles and offers for ads and landing pages.
- Define which landing pages to create/optimize (by product, benefit, audience, and geo) and work with our team to execute.
- Build and optimize campaign structures around these angles (branded, non-branded, competitor, remarketing).
- Manage and optimize Google Merchant Center and product feeds.
- Implement and maintain accurate conversion tracking via GA4, GTM, and Google Ads (including Enhanced Conversions).
- Run structured A/B tests on ad copy,



creatives, audiences, and landing page variants.
- Pace budgets, forecast performance, and protect margins while scaling spend.
- Provide explicit weekly reporting on spend, ROAS, CPA, conversion rate, and new-customer growth.

Must-have skills

- Hands-on Google Ads for ecommerce/DTC (supplements/health & wellness is a plus).
- Proven experience with Shopping, Search, and Performance Max at meaningful spend levels.
- Strong ability to translate insights into landing page strategy (offers, angles, messaging, structure).
- Solid skills in GA4, GTM, Merchant Center, and feed optimization.
- Experience with Shopify

📌 Google ads expert (India)
🏢 Mendu Herbs
📍 India