Mendu Herbs is hiring a

Google Ads Expert who doesn’t just run campaigns, but deeply analyzes subjects, angles, and offers to decide what landing pages to build and run

.

What you will do:

- Own end-to-end

Google Ads strategy (Search, Shopping, Performance Max, Display/YouTube as needed).

- Analyze subjects, benefits, and customer pain points to identify high-potential angles and offers for ads and landing pages.

- Define which landing pages to create/optimize

(by product, benefit, audience, and geo) and work with our team to execute.

- Build and optimize campaign structures around these angles (branded, non-branded, competitor, remarketing).

- Manage and optimize

Google Merchant Center and product feeds.

- Implement and maintain accurate conversion tracking via GA4, GTM, and Google Ads (including Enhanced Conversions).

- Run structured





A/B tests on ad copy, creatives, audiences, and landing page variants.

- Pace budgets, forecast performance, and protect margins while scaling spend.

- Provide clear weekly reporting on spend, ROAS, CPA, conversion rate, and current-customer growth.

Must-have skills

- Hands-on

Google Ads for ecommerce/DTC

(supplements/health & wellness is a plus).

- Proven experience with

Shopping, Search, and Performance Max at meaningful spend levels.

- Strong ability to translate insights into landing page strategy

(offers, angles, messaging, structure).

- Solid skills in

GA4, GTM, Merchant Center

, and feed optimization.

- Experience with

Shopify

📌 Google ads expert (India)
🏢 Mendu Herbs
📍 India