Role Overview

- Role: GA / Data Analyst
- Experience: 2 to 5 years
- Team: Analytics / CRO Services
- Location: India / Remote
- Role Type: Individual Contributor
- Primary Focus: Google Analytics, digital analytics, data analysis and CRO insights

About the Role

- We are looking for a data driven analyst who can work with digital analytics data, understand user behaviour and turn complex datasets into clear business and CRO insights.
- The role will be closely connected to our CRO and experimentation teams, helping identify what is happening, why it may be happening and where there is an opportunity to improve conversion.
- You should be comfortable working across analytics platforms, exploring data independently, identifying patterns and anomalies, and translating findings into actionable recommendations.
- The ideal candidate is not someone who simply creates dashboards or reports. You should be able to question the data, investigate the reasons behind trends and tell a explicit story from the numbers.

What You Will OwnData Analysis

- Analyse website and product data to understand user behaviour and conversion journeys.
- Identify trends, patterns, anomalies and potential areas of improvement.
- Analyse key metrics across acquisition, engagement, conversion and retention.
- Perform funnel analysis to identify where users drop off.
- Analyse user journeys and behavioural patterns across different segments.
- Compare performance across devices, browsers, traffic sources, geographies and other relevant dimensions.
- Investigate sudden changes or unexpected movements in important metrics.
- Translate analysis into clear business and CRO insights.

Google Analytics

- Work extensively with Google Analytics 4 (GA4).
- Build and analyse reports and explorations in GA4.
- Work with:
- Events
- Conversions / key events
- Audiences
- User properties
- Dimensions and metrics
- Funnels
- User journeys
- Segments
- Acquisition data
- Understand GA4 data collection and measurement concepts.
- Identify gaps or inconsistencies in analytics implementation.
- Validate whether events and conversions are being captured correctly.
- Work with Google Tag Manager where required to understand and troubleshoot tracking.
- Understand the relationship between website behaviour,



analytics implementation and reported data.

Other Analytics Platforms

- Experience working with one or more additional analytics or product analytics platforms such as:
- Adobe Analytics
- Mixpanel
- Amplitude
- Heap
- Hotjar
- Microsoft Clarity
- FullStory
- Understand differences in data collection and reporting across platforms.
- Combine quantitative analytics with behavioural data where appropriate.
- Validate findings across multiple sources rather than relying blindly on a single platform.

CRO and Experimentation

- Work closely with CRO strategists and developers to identify opportunities from data.
- Analyse conversion funnels and identify potential friction points.
- Use analytics data to support CRO hypotheses.
- Analyse experiment results and understand the impact of different variations.
- Understand A/B testing fundamentals and statistical concepts relevant to experimentation.
- Analyse performance across experiment segments and dimensions.
- Identify whether an observed change is meaningful or could be caused by data quality, traffic mix or other external factors.
- Support post experiment analysis and help translate results into future testing opportunities.
- Understand how tracking and implementation issues can affect experiment analysis.

Data Quality and Tracking

- Identify tracking gaps, inconsistencies and anomalies.
- Audit analytics implementations from a data perspective.
- Validate events, parameters and conversion tracking.
- Work with developers and CRO teams to troubleshoot tracking issues.
- Understand basic JavaScript, HTML and website structure sufficiently to investigate analytics implementation issues.
- Identify situations where reported data may not accurately represent actual user behaviour.
- Document tracking requirements and data issues clearly.

Reporting and Insights

- Build meaningful reports and dashboards based on business requirements.




- Avoid reporting metrics without explaining what they mean.
- Present findings in a simple and actionable manner.
- Highlight important changes, trends and anomalies.
- Convert analysis into clear recommendations for CRO, product and marketing teams.
- Present insights to both technical and non technical stakeholders.
- Create recurring analysis frameworks for important business and website metrics.

Technical Skills

- Strong hands on experience with Google Analytics 4.
- Strong understanding of digital analytics concepts.
- Strong analytical and problem solving skills.
- Experience with:
- Google Tag Manager
- Looker Studio
- Excel / Google Sheets
- Working knowledge of SQL is preferred.
- Basic understanding of HTML, CSS and JavaScript.
- Understanding of web tracking and event based analytics.
- Experience with one or more product or behavioural analytics platforms.
- Understanding of A/B testing and experimentation is strongly preferred.

Ideal Candidate

- You enjoy digging into data and figuring out what is actually happening.
- You don't stop at reporting that conversion went down. You investigate why.
- You are comfortable working with messy or incomplete data and identifying whether the data can be trusted.
- You naturally question unusual numbers and investigate anomalies.
- You can move from a dashboard into raw data when necessary.
- You can explain complex analysis in simple language.
- You understand that analytics is useful only when it leads to better decisions.
- You are curious about user behaviour, websites and digital products.
- You are comfortable working closely with CRO strategists, developers, designers and clients.
- You have strong attention to detail and a healthy skepticism about data.

Minimum Qualifications

- 2+ years of experience in digital analytics, web analytics, data analytics or a related role.
- Robust hands on experience with GA4.
- Experience analysing website traffic, funnels and user behaviour.
- Experience creating reports and dashboards.
- Experience with event based analytics and tracking.
- Strong Excel / Google Sheets skills.
- Experience working with stakeholders to convert business questions into analysis.
- Strong written and verbal communication skills.

📌 GA / Data Analyst (New Delhi)
🏢 ConvertPolo
📍 New Delhi