About Petals

Petals Enlightenment Institutes Limited operates preschool, daycare, after-school and corporate childcare centres under the Petals Preschool & Daycare brand. We are a second-generation education group with a network across Delhi, Noida and Gurgaon, now scaling our franchise footprint nationally.

About the Role

We are looking for a Head of Marketing to own franchise acquisition and corporate partnership growth across India. This is a revenue-accountable role, not a brand or communications role. Success is measured on qualified leads, cost per sign-up, and franchises signed.

You will run the full funnel from campaign strategy and media buying through to conversion and build the team that delivers it.

Key Responsibilities

Franchise Acquisition

- Own the national franchise pipeline end to end: enquiry, qualification, site visit, MOU, property finalisation
- Build and optimise geo-targeted campaigns across priority markets in Tier 1 and Tier 2 cities
- Position the franchise opportunity credibly to investor-profile prospects, including unit economics and ROI

Performance Marketing

- Plan, build and manage Google Ads campaigns hands-on; Search, Performance Max, YouTube and Display
- Manage Meta campaigns across franchise, admissions and corporate objectives
- Own the monthly marketing budget with accountability on cost per qualified lead and cost per sign-up
- Report performance weekly against defined targets

Corporate Partnerships

- Drive B2B outreach for corporate daycare and crèche tie-ups with HR and administration heads at large corporates and MNCs
- Support proposal and tender responses with marketing collateral and positioning

Conversion Infrastructure

- Own landing pages, lead forms, creative briefs and campaign assets
- Establish CRM discipline,



lead scoring and follow-up SLAs across the sales funnel
- Track and improve funnel conversion at every stage

Team Leadership

- Build and lead an in-house team spanning performance marketing, creative and telecalling
- Manage agencies, freelancers and vendors against transparent deliverables
- Set monthly targets, review performance and hold the team accountable

Required Qualifications

- 8+ years in marketing, with a minimum of 3 years leading a team
- Demonstrated track record selling high-ticket offerings with a ticket size of ₹25 lakh and above franchise, dealership, distributorship, real estate, premium automobile, or financial products
- Hands-on expertise in Google Ads, with direct account ownership and campaign build experience
- Working proficiency in Meta Ads Manager, Google Analytics 4 and CRM-based lead management
- Proven ability to deliver against monthly lead and conversion targets
- Strong written and verbal communication in English
- Bachelor's degree; MBA in Marketing preferred

Preferred Qualifications

- Prior experience in preschool, K-12, edtech, coaching or any franchised services brand
- Experience building and managing tele-sales funnels at scale
- Familiarity with franchise unit economics and ROI modelling
- Willingness to travel for market visits and franchise meetings

What We Offer

- Fixed salary with a performance-linked incentive tied directly to franchise sign-ups
- Full ownership of the marketing function with direct access to leadership
- A defined budget and the autonomy to deploy it
- The opportunity to build the growth engine for a national expansion from the ground up

How to Apply

Send your CV to [email protected]. Include a short note covering the highest-ticket product you have sold and the results you delivered.

- Petals is an equal opportunity employer. All applications are considered on merit.

📌 FRANCHISE MARKETING HEAD (Delhi)
🏢 Petals Preschool and Day Care
📍 Delhi