About the Role

Suraksha24 is building a technology-enabled 24×7 electronic alarm monitoring platform for businesses, banks, NBFCs, institutions, offices, factories, retail establishments and other commercial premises.

We are looking for energetic and target-oriented Field Sales Associates who can develop new customers, conduct field visits, explain our security solutions and convert prospects into customers.

Key Responsibilities

- Lead Generation Identify potential business customers within the assigned territory. Generate leads through field visits, referrals, networking, local business directories and cold calling. Develop relationships with business owners, branch managers, facility managers and decision-makers.
- Field Sales Visit prospective customers and understand their security requirements. Explain Suraksha24's 24×7 alarm monitoring service and benefits. Conduct product/service demonstrations. Prepare quotations and follow up until conversion. Achieve assigned monthly sales targets.
- Customer Acquisition Explain subscription plans, installation process and service terms. Identify opportunities for multiple-site customers. Develop long-term relationships with customers. Generate referrals from existing customers.
- Market Development Map businesses and institutions within the assigned territory. Identify areas with high potential for alarm monitoring. Monitor competitor offerings and pricing. Provide market feedback to management.
- Coordination Coordinate with the technical/installation team for new installations. Ensure customer information and site requirements are correctly communicated. Follow up after installation to ensure customer satisfaction.

Target Customer Segments The candidate will be expected to approach:





Banks and bank branches NBFCs and financial institutions ATMs Retail shops and showrooms Factories and warehouses Offices and commercial buildings Schools and educational institutions Hospitals and clinics Hotels and other establishments Jewellery and high-value retail businesses Residential/commercial societies Other businesses requiring 24×7 security monitoring Candidate Requirements

Essential Graduate / 12th pass with solid sales aptitude. Good communication and interpersonal skills. Comfortable with extensive field travel. Basic knowledge of smartphones, Whats App and email. Ability to communicate in Punjabi/Hindi and basic English . Positive attitude and willingness to meet targets. Two-wheeler and valid driving licence preferred.

Freshers are welcome if they demonstrate confidence, communication skills and willingness to learn.

Preferred Skills Field sales experience B2 B sales experience Security/CCTV/alarm-system sales experience Experience dealing with banks, NBFCs or commercial establishments Local market knowledge Lead generation and cold calling Negotiation and closing skills Basic CRM knowledge

Performance KPIs The candidate will be evaluated on:

New leads generated Qualified prospects identified Number of field visits Customer meetings/demonstrations Quotations submitted New customers acquired Monthly recurring subscription revenue Conversion rate Follow-up discipline Customer retention/referrals Compensation

Fixed Salary: Negotiable as per Industry standards

Travel: As per company policy

Performance Incentive: Additional incentive based on new customer acquisition/subscription revenue.

For experienced candidates with a proven B2 B sales record, compensation can be structured separately.

Ideal Candidate

We are looking for someone who is:

Confident and energetic Comfortable approaching new customers Persuasive but professional Target-oriented Good at follow-ups Willing to travel within the assigned territory Able to understand a technical product and explain it simply Interested in building a career in B2 B sales

📌 Field Sales Associate (Ludhiana)
🏢 Suraksha24 Technologies
📍 Ludhiana