Job Title: Executive – Growth Marketing

nExperience: 2-4 years

nLocation: Bangalore

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nAbout Wonderla

nWonderla is India’s leading amusement park brand, known for delivering world-class entertainment experiences across generations. With parks in Bengaluru, Kochi, Hyderabad, Bhubaneswar & Chennai, and Resorts in Bangalore. Wonderla blends innovation, thrill, and hospitality to create unforgettable memories for millions of guests every year.

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nAs we scale our digital ecosystem, growth marketing plays a critical role in driving customer engagement, repeat visits, and long-term brand love.

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nWhat You’ll Do:

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- Plan & Execute Lifecycle Campaigns
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nOwn end-to-end execution of campaigns across Web Push, WhatsApp, RCS, Email, and SMS—from strategy and content planning to testing, deployment, and post-campaign analysis.

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- CRM Ownership & Optimization
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nManage and optimize CRM platforms to ensure high data accuracy, smart segmentation, and personalized communication at scale.

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- Customer Journey Design
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nDesign, build, and optimize automated customer journeys and workflows to nurture leads, drive ticket sales, and improve retention and repeat visits.

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- Cross-functional Collaboration
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nWork closely with design, product, tech, and business teams to align lifecycle campaigns with growth, revenue, and customer experience goals.

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- Experimentation & Continuous Optimization
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nRun A/B and multivariate tests across channels,



analyse results, and continuously optimize messaging, timing, and targeting.

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- Performance Tracking & Insights
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nTrack campaign performance and user behaviour and convert insights into actionable recommendations to drive growth.

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- Innovation & Best Practices
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nStay updated on CRM, marketing automation, and lifecycle marketing trends, including compliance with GDPR, email, and messaging regulations.

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- Creative Enablement
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nCollaborate with designers to create engaging, high-performing, and brand-consistent templates and campaign assets.

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nKPIs & Success Metrics

nYou’ll be measured on:

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- Campaign open rates, CTRs, and engagement rates
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- Conversion rate from campaigns to ticket purchases / bookings
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- Repeat visitation & retention metrics
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- Revenue contribution from CRM and lifecycle channels
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- Journey performance (drop-offs, completion rates)
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- Incremental lift from A/B experiments
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- CRM database health (deliverability, opt-ins, segmentation quality)
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nWhat We’re Looking For:

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- 2-3 years of experience in CRM or growth marketing within a digital-first business.
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- Strong customer-centric mindset with high attention to detail.
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- Hands-on experience with marketing automation tools like MoEngage, CleverTap, or similar platforms.
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- Solid analytical skills with the ability to translate data into clear growth insights.
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📌 Executive - Growth Marketing (Bengaluru)
🏢 Wonderla Holidays
📍 Bengaluru