Company Description Kalamandir Jewellers, established in 1986, is a trusted and rapidly evolving jewellery retail brand known for craftsmanship, integrity, and strong customer trust. Growing from its roots in Kosamba, the brand now has a presence across Gujarat, Mumbai, and key airport locations, offering a refined retail experience.

Kalamandir

Jewellers blends traditional artistry with modern design to create timeless jewellery for diverse generations and occasions. Its large-format stores deliver an immersive shopping experience, backed by a commitment to quality, innovation, and customer satisfaction. Recognized with the Retail Jeweller Award and IAGES certification, Kalamandir Jewellers upholds global standards of authenticity and excellence while continuing to expand with a passionate team.

Role Description This is a full-time, on-site role for an E-commerce Merchandiser based in Mehsana. The E-commerce Merchandiser will be responsible for managing online product listings, including product descriptions, images, pricing, and inventory accuracy across digital platforms.

The role involves coordinating with store and marketing teams to ensure assortments, promotions, and campaigns are aligned with brand guidelines and seasonal strategies. Daily tasks include monitoring product performance, analyzing sales and customer behavior, optimizing product placement, and ensuring a seamless online shopping experience. The E-commerce Merchandiser will also assist in customer-focused initiatives, support digital marketing activities, and contribute ideas to enhance online merchandising and conversions.

Qualifications

Perfect for brands like Jewel Box, lab-grown diamond, gold, silver, or fashion jewelry

D2C.

1. Role: E-commerce Merchandiser — Jewelry

Mission: Make the online jewelry store feel like a premium showroom. Drive discovery, trust, and conversion for high-consideration purchases.

2.



Key Responsibilities — Jewelry Specific

Range & Inventory

1. Collection planning: Plan launches for Akshaya Tritiya, Diwali, Wedding season,

Valentine’s. Balance rings, earrings, necklaces, bracelets mix
1. Stock by design: Track fast-moving SKUs like solitaires, mangalsutras. Avoid

OOS on bestsellers. Liquidate slow-moving CZ sets
1. Pricing psychology: Set MRP with charm pricing ₹9,999 vs ₹10,000. Create

“under ₹25k”, “₹50k-₹1L” buckets. Manage gold rate fluctuations

Online Merchandising

1. PDP perfection: 5+ images per SKU: hand shot, ear shot, scale shot, video,

certificate zoom. Size guide in mm/carat. Metal purity, stone details
1. Category structure: Shop by: Metal Type, Stone Type, Occasion, Price, Gifting,

Collections like “Office Wear”, “Bridal”, “Lab-Grown”
1. Trust building: Add BIS hallmark, IGI/GIA certs, 15-day return, lifetime

exchange, EMI options above fold
1. Bundling: “Complete the look” — ring + earring set. “Stack it up” for bracelets.

Wedding combo offers Growth & Campaigns

1. Visual calendar: Homepage banners for Karva Chauth, Navratri. Swap creatives

every 15 days to keep site fresh
1. Marketplace hygiene: Amazon/Flipkart A+ content, video, size chart, Q&A.; Win

Buy Box. Schedule LGD during Amazon Great Indian Festival
1. Analytics: Track CVR by price band, return rate by design, “try at home” vs

direct buy ratio. Metal price impact on sales
1. WhatsApp commerce:



Coordinate AiSensy broadcasts for new drops.

Segment: bought rings → show matching earrings Ops & Coordination

1. With: Photographers for model shoots, CAD designers for new SKUs, catalog

team, ads team, warehouse for packaging
1. Tools: Shopify/Jewelflow, Zoho Inventory, Gempix for 360 spins, Google

Analytics, Amazon Seller Central 3. Must-Have Skills for Jewelry

Core Jewelry-specific

Excel: Pivot, VLOOKUP Know carat, grams, purity, diamond grades

Majento Amazon backend Understand BIS, IGI, SGL certificates

CRO mindset Visual eye — flat lay vs model shot converts

Competitor tracking: CaratLane, Bluestone,Kalyan Gold rate impact on pricing

SEO: “lab grown diamond ring” keywords Low return rate via accurate sizing

4. KPIs for Jewelry Merchandiser

1. Conversion Rate: Jewelry avg 0.8-1.5%. Target >2% with trust elements
2. Avg Order Value: Lift via bundling. Jewelry AOV ₹8k-₹80k
3. Return Rate: Keep <5%. High returns kill margins due to touch-ups
4. Sell-through: >70% per collection in 90 days
5. CTR on collection pages: “Engagement Rings” should be >4%

5. Sample Day in Life at Jewel Box Ahmedabad

1. 10am: Check Majento — solitaires OOS after Shark Tank episode. Push

warehouse to prioritize
1. 12pm: Upload 12 current LGD pendants. Write titles: “1 Carat Lab Grown Diamond

Solitaire Pendant in 18k Gold”
1. 2pm: Analyze last week: “Under ₹30k” earrings had 3.2% CVR. Create

homepage slot + WhatsApp campaign
1. 4pm: Gold up ₹400/10g. Update all gold SKUs via Zoho. Pause ads on heavy

pieces till evening
1. 6pm: Brief design team: Diwali banner — “Lab-grown, Planet-approved” with

model 6. Salary — Jewelry E-com India 2026

- 3-5 yrs: ₹8L - ₹15L/yr. Experience with Tanishq/CaratLane = premium
- Manager: ₹18L - ₹30L/yr + incentives on sell-through.

📌 e commerce merchandisers (Surat)
🏢 Kalamandir Jewellers
📍 Surat