E-commerce Executive

Brand: Cadlec

Company: Emagn Solutions Private Limited

Department: E-commerce

Employment Type: Full-Time

Experience Required: 25 Years

Reporting To: E-commerce Manager / Head of E-commerce

Job Summary

Cadlec is looking for a performance-oriented E-commerce Executive with hands-on experience in Amazon Vendor Central and Flipkart marketplace operations.

The candidate should understand marketplace keywords, catalogue optimisation, organic ranking, paid advertising, sales forecasting, inventory planning, purchase orders, shipments, warehouse appointments, Andon responses and account escalations.

The selected candidate will be responsible for improving product discoverability, organic ranking, conversion and sales. The person should understand how to build a newly launched product from zero, improve its keyword ranking and develop it into a high-selling or bestseller product.

Amazon Seller Central experience alone will not be considered. Hands-on Amazon Vendor Central experience is mandatory.

Primary Objectives

- Improve keyword-wise organic ranking.
- Increase product visibility, traffic, conversion and sales.
- Build new products from launch stage to sustainable sales.
- Develop selected products into category-leading or bestseller products.
- Manage Amazon Vendor Central and Flipkart operations.
- Monitor advertising performance and improve ROAS.
- Prepare accurate sales and inventory forecasts.
- Ensure timely PO fulfilment, shipments, appointments, delivery and inwarding.
- Resolve Andon, catalogue, listing and compliance issues within TAT.
- Increase organic sales contribution and reduce unnecessary advertising dependency.

Key Responsibilities

- Keyword Research and Search Optimisation
- Conduct detailed keyword research for every product.
- Identify high-search-volume, high-conversion and category-relevant keywords.
- Identify primary, secondary and long-tail keywords.
- Analyse competitor listings and the keywords on which they rank.
- Create SKU-wise keyword banks and keyword-priority plans.
- Map relevant keywords to product titles, bullet points, descriptions, backend attributes and advertising campaigns.
- Monitor keyword-wise organic and sponsored ranking regularly.
- Identify keywords with high impressions but low clicks or conversions.
- Track changes in search volume, customer behaviour and seasonal keyword demand.
- Coordinate content updates based on keyword and conversion data.
- Ensure keywords are used naturally without keyword stuffing.
- Prepare weekly keyword-ranking and improvement reports.
- Organic Ranking and Discoverability
- Build and execute strategies to improve organic search ranking.
- Monitor product ranking against priority category keywords.
- Improve ranking through listing relevance, sales velocity, conversion, availability, pricing and advertising.
- Identify the reasons behind ranking drops and implement corrective actions.
- Increase organic sessions and organic sales contribution.
- Improve product indexing for relevant search terms.
- Track the relationship between advertising performance and organic ranking.
- Use targeted advertising to improve initial sales velocity on selected keywords.
- Maintain inventory availability to prevent ranking loss caused by stock-outs.
- Coordinate pricing, deals, coupons and promotions to improve conversion and sales velocity.
- Improve product ratings, reviews and customer experience through internal coordination.
- Prepare action plans for products with weak visibility or declining rankings.
- Bestseller and Product-Growth Strategy
- Prepare launch and growth plans for recent products.
- Identify the keywords and competitors that must be targeted during the launch period.
- Plan the required inventory, pricing, advertising budget and promotional support.
- Build initial traffic, conversions and sales velocity in a controlled manner.
- Improve click-through rate through better titles, images, price positioning and offers.
- Improve conversion through relevant content, A+ Content, comparisons, videos and customer-focused communication.
- Monitor category rank, bestseller rank, keyword rank and competitor movement.
- Identify products with the potential to become category leaders.
- Prepare SKU-wise plans to increase daily run rate and market share.
- Balance advertising and organic sales to build sustainable growth.
- Maintain product availability during sales growth to avoid losing momentum.
- Scale profitable campaigns and reduce low-quality traffic.
- Work toward building consistent sales rather than short-term order spikes.
- Product Listing and Catalogue Optimisation
- Create, update and optimise listings on Amazon Vendor Central and Flipkart.
- Maintain accurate product titles, bullet points, descriptions, specifications and attributes.
- Ensure correct mapping of SKU, ASIN, FSN, EAN, GTIN, HSN, model number, MRP and product information.
- Upload and manage product images, videos, A+ Content and brand-store content.
- Review listing content from both search-ranking and conversion perspectives.
- Ensure primary keywords and customer search terms are incorporated correctly.
- Create and manage relevant product variations.
- Resolve inactive, suppressed, blocked, stranded or incorrectly mapped listings.
- Correct catalogue errors, duplicate listings and attribute conflicts.
- Coordinate with Content and Design teams for improved creatives.
- Maintain a complete platform-wise catalogue master.
- Monitor listing quality and content compliance daily.
- Conversion Rate Optimisation
- Monitor sessions, page views, click-through rate and conversion rate.
- Identify products receiving traffic but generating low sales.
- Analyse price, images, content, ratings, reviews, availability and competitor offers.
- Recommend improvements to product images, titles, features and A+ Content.
- Evaluate the impact of promotions, offers and coupons on conversion.
- Monitor competitor content, pricing and customer communication.
- Conduct periodic listing audits and share actionable recommendations.
- Improve mobile-first listing presentation.
- Coordinate implementation of approved content and creative changes.
- Track conversion improvements after every major change.




- Amazon Vendor Central Operations
- Manage daily operations through Amazon Vendor Central.
- Monitor purchase orders and verify SKU, quantity, price, delivery window and fulfilment location.
- Accept, confirm and track POs within the required timelines.
- Coordinate production and inventory allocation for confirmed purchase orders.
- Create shipments and ensure correct ASN, carton labels and dispatch documentation.
- Book and manage fulfilment-centre delivery appointments.
- Track shipments from dispatch through delivery, inwarding and GRN.
- Monitor shortage, rejected quantity, appointment cancellation and non-inward cases.
- Track fill rate, confirmation rate and on-time delivery performance.
- Monitor Amazon Vendor Central operational notifications.
- Coordinate resolution of invoice, shortage, debit-note and payment discrepancies.
- Maintain complete PO, appointment, shipment and GRN trackers.
- Coordinate internally to improve vendor operational performance.
- Flipkart Marketplace Operations
- Manage Flipkart catalogue, pricing, inventory, orders and performance.
- Coordinate product listing, attribute correction and content updates.
- Monitor purchase orders or platform-specific supply requirements.
- Create shipments and book delivery appointments wherever applicable.
- Track dispatch, delivery, inwarding and GRN status.
- Monitor product availability across warehouses and regions.
- Coordinate promotion, advertising and event participation.
- Resolve blocked listings, catalogue errors and pricing issues.
- Monitor sales, conversion, returns and cancellation performance.
- Maintain Flipkart operational and performance dashboards.
- Coordinate with Flipkart account and category teams for issue resolution.
- Quick-Commerce Operations
- Support daily operations on relevant quick-commerce platforms.
- Monitor purchase orders, inventory, fulfilment and warehouse availability.
- Track MSL, FRM, assortment status and platform-specific performance requirements wherever applicable.
- Prepare city-wise and warehouse-wise replenishment plans.
- Coordinate dispatch, appointment, inwarding and GRN activities.
- Monitor short supply, rejected quantity and non-inward cases.
- Track platform, city and store-wise sales performance.
- Ensure correct pricing, catalogue information and promotional visibility.
- Support new warehouse, city and platform launches.
- Maintain quick-commerce performance and availability dashboards.
- Marketplace Advertising
- Plan, launch and optimise Amazon and Flipkart advertising campaigns.
- Manage Sponsored Products, Sponsored Brands, Sponsored Display and relevant platform campaigns.
- Create automatic, manual, keyword, product-targeting and competitor-targeting campaigns.
- Build keyword campaigns based on search volume, ranking opportunity and conversion potential.
- Monitor impressions, clicks, CTR, CPC, conversions, ACOS, TACOS and ROAS.
- Increase advertising investment on profitable and high-converting campaigns.
- Reduce wasted spending through bid optimisation and negative keywords.
- Use advertising strategically to improve organic ranking and sales velocity.
- Separate branded, non-branded, category and competitor campaigns.
- Monitor daily budget utilisation and prevent key campaigns from going out of budget.
- Prepare daily, weekly and monthly campaign reports.
- Track the contribution of advertising sales and organic sales separately.
- Create SKU-wise advertising plans based on profitability and growth stage.
- Sales Forecasting and Demand Planning
- Prepare SKU-wise, platform-wise and warehouse-wise sales forecasts.
- Analyse historical sales, daily run rate, advertising performance, seasonality and promotional plans.
- Calculate inventory requirements based on sales velocity and target stock cover.
- Identify fast-moving, slow-moving and out-of-stock-risk products.
- Prepare special forecasts for events, launches and festive-sale periods.
- Coordinate demand forecasts with Production, Purchase, Warehouse and Supply Chain teams.
- Compare forecasted and actual sales.
- Identify forecast gaps and improve planning accuracy.
- Ensure sufficient stock is available to support organic ranking and advertising growth.
- Avoid unnecessary overstock and ageing inventory.
- Inventory and Regional Availability
- Monitor SKU-wise and warehouse-wise inventory daily.
- Track sellable, reserved, inbound, unavailable and pending inventory.
- Monitor days of inventory based on the current sales run rate.
- Identify regional stock-out risks and arrange timely replenishment.
- Ensure key SKUs remain available across priority regions.
- Monitor inventory ageing and slow-moving products.
- Identify sales losses caused by regional unavailability.
- Coordinate warehouse allocation according to regional demand.
- Reconcile platform inventory with internal inventory reports.
- Share daily availability and stock-risk reports.
- Andon and Escalation Management
- Monitor Andon alerts and marketplace escalations daily.
- Prepare timely, accurate and fact-based Andon responses.
- Conduct Root Cause Analysis for reported issues.
- Prepare and submit detailed Plans of Action.
- Coordinate invoices, test reports, declarations, quality reports and other supporting documents.
- Track each Andon and escalation until final closure.
- Coordinate with Quality, Service, Warehouse and Management teams.
- Maintain an escalation tracker containing root cause, corrective action, preventive action and closure status.
- Identify recurring issues and ensure preventive measures are implemented.
- Escalate critical risks before they affect listing status, product availability or account performance.
- Pricing and Promotion Management
- Monitor MRP, selling price, discount and promotional price.
- Ensure approved prices are live on Amazon and Flipkart.




- Identify pricing errors and unauthorised price changes.
- Monitor competitor pricing and price-positioning gaps.
- Plan deals, coupons and promotions according to approved budgets.
- Track the sales and profitability impact of each promotion.
- Coordinate pricing corrections with internal and marketplace teams.
- Maintain a history of price and promotion changes.
- Ensure pricing supports conversion without damaging product margins.
- Monitor pricing consistency across platforms.
- Daily Sales and Performance Monitoring
- Monitor daily ordered sales, shipped sales, units, cancellations and revenue.
- Track performance by SKU, platform, region and warehouse.
- Compare actual performance with daily and monthly targets.
- Identify changes in product sales velocity.
- Analyse whether the change is caused by advertising, ranking, price, conversion or inventory.
- Monitor organic and advertising sales separately.
- Track bestseller rank and keyword rank for priority products.
- Identify listings requiring urgent action.
- Prepare daily performance summaries for management.
- Recommend clear actions for underperforming products.
- Returns, Ratings and Customer Experience
- Monitor returns, cancellations, refunds, ratings and customer reviews.
- Analyse return reasons by SKU and platform.
- Identify listing, quality, packaging and customer-expectation gaps.
- Share repeated issues with Quality, Service and Product teams.
- Track damaged products, wrong products, missing accessories and used-product returns.
- Monitor rating and review trends.
- Coordinate corrective action for products with declining ratings.
- Improve product content when customer expectations are not correctly communicated.
- Support claims and reimbursement cases wherever applicable.
- Maintain SKU-wise return and customer-feedback reports.
- Claims and Reconciliation Support
- Track shortage, damage, return and marketplace deductions.
- Coordinate with Finance for invoice and payment reconciliation.
- Maintain supporting documents for claims and reimbursements.
- File or support claims for lost, damaged or incorrectly deducted inventory.
- Track pending claims until final closure.
- Identify repeated deductions and escalate discrepancies.
- Maintain PO, invoice, GRN, debit-note and payment trackers.
- Support vendor-wise and platform-wise reconciliation.
- Daily MIS and Reporting The candidate will prepare and update:
- Daily sales dashboard
- Organic versus advertising sales report
- Advertising performance report
- Keyword-ranking tracker
- Bestseller and category-ranking tracker
- Listing and conversion report
- SKU-wise inventory and stock-cover report
- Purchase-order tracker
- Shipment and appointment tracker
- Delivery, inwarding and GRN tracker
- Andon and escalation tracker
- Pricing and promotion tracker
- Return, rating and review report
- Forecast-versus-actual report
- Quick-commerce availability report
- Pending action and closure tracker

Every report must mention the issue, responsible person, next action, expected closure date and current status.

Key Performance Indicators

Performance will be measured on:
- Keyword-wise organic-ranking improvement
- Growth in organic sessions and sales
- Organic sales contribution
- Bestseller and category-rank improvement
- Daily sales run-rate growth
- Product launch performance
- Listing visibility and indexing
- Click-through and conversion rate
- Advertising ACOS, TACOS and ROAS
- Advertising sales and organic sales growth
- Forecast accuracy
- Product availability and stock-out percentage
- Amazon Vendor Central PO confirmation and fulfilment
- Fill rate and on-time delivery
- Shipment and appointment compliance
- Inwarding and GRN completion
- Andon and escalation-resolution TAT
- Listing suppression-resolution TAT
- Return and cancellation percentage
- Accuracy and timeliness of daily reports

Required Experience

- 2–5 years of relevant ecommerce marketplace experience.
- Hands-on experience with Amazon Vendor Central is mandatory.
- Practical experience in managing Flipkart marketplace operations.
- Experience with quick-commerce platforms will be preferred.
- Strong knowledge of marketplace keyword research and search optimisation.
- Proven understanding of organic-ranking improvement.
- Experience in building sales for new and existing products.
- Hands-on knowledge of Amazon and Flipkart advertising.
- Experience in PO confirmation, shipment creation, ASN and warehouse appointments.
- Knowledge of delivery, inwarding and GRN processes.
- Experience in Andon handling and Plan of Action preparation.
- Strong understanding of sales forecasting and inventory planning.
- Advanced working knowledge of Excel and marketplace reports.

Required Skills

- Amazon Vendor Central
- Flipkart Vendor Hub operations
- Marketplace keyword research
- Organic search-ranking optimisation
- Product launch and sales building
- Bestseller-rank improvement
- Catalogue and listing optimisation
- Conversion Rate Optimisation
- Marketplace advertising
- ACOS, TACOS and ROAS management
- Andon and escalation handling
- Plan of Action preparation
- Sales forecasting and inventory planning
- Purchase-order management
- ASN, shipment and appointment management
- Inwarding and GRN tracking
- Pricing and promotion management
- Competitor and market analysis
- Advanced Excel and MIS reporting
- Strong analytical and problem-solving skills

Preferred Candidate Profile The ideal candidate should:
- Have practical Amazon Vendor Central experience.
- Understand how marketplace search algorithms and keyword rankings work.
- Know how to build a new product from zero sales.
- Be able to prepare a structured plan for making a product a bestseller.
- Understand the relationship between keyword relevance, sales velocity, conversion, advertising, pricing and inventory.
- Be capable of improving organic sales instead of depending entirely on advertising.
- Independently monitor marketplace performance and identify growth opportunities.
- Be highly analytical and disciplined with daily reports.
- Take complete ownership of operational and performance issues until closure.
- Be comfortable working during major sales events and high-volume periods.
- Work effectively in a fast-growing and execution-focused organisation.

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