Company Description Hindustan Automation is a provider of entrance automation solutions and comprehensive home security services, focused on transforming conventional houses into smart homes. The company integrates advanced technologies to enhance safety, comfort, and convenience in modern living spaces. Its solutions are designed to deliver both robust security and everyday ease of use, creating connected environments tailored to individual needs.

Hindustan

Automation emphasizes innovation and reliability, offering customers a seamless blend of technology and security for their homes.

Role Description The Digital Marketing Specialist will plan, execute, and optimize online marketing campaigns to promote Hindustan Automation’s smart home and security solutions.

Responsibilities include managing social media channels, creating and scheduling content, monitoring campaign performance, and using web analytics tools to measure and improve digital initiatives. The role involves coordinating with internal teams to align messaging, conducting market and competitor research, and contributing to lead generation and brand awareness activities. This is a full-time, on-site role based in Bangalore Urban,



requiring regular collaboration with cross-functional stakeholders and timely reporting on campaign outcomes with the above role it also involves working with various B2B platform provided by the company and bi-furcating the leads in different channels.

Any changes in the the product wise specification will be needed to be done on this platform.

Qualifications

- Candidates should possess robust skills in Digital Marketing and Online Marketing, with experience planning and executing multi-channel campaigns.
- Candidates should possess skills in Social Media Marketing, including content creation, community management, and platform-specific optimization.
- Candidates should possess skills in Web Analytics, with the ability to interpret data, track KPIs, and make data-driven recommendations.
- Candidates should possess excellent Communication skills, including clear written and verbal communication and the ability to collaborate with diverse teams.
- Relevant experience in marketing technology, home automation, or consumer electronics is beneficial.
- A bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
- Familiarity with SEO/SEM, email marketing tools, and basic design or content management platforms is an advantage.

📌 Digital Marketing Specialist (Bangalore Urban)
🏢 Hindustan Automation
📍 Bangalore Urban