- Key Responsibilities
-

- Paid Advertising
- Assist in planning, launching, and managing Meta Ads and Google Ads campaigns.

- Monitor campaign performance including CPL, CTR, CPM, CPC, conversion rate, and

- ROAS.

- Identify underperforming campaigns, creatives, audiences, and landing pages.

- Coordinate with the creative and marketing team to test new ad angles, copies, and
- creatives.

- Maintain daily/weekly campaign performance reports.

- - Lead Generation & Funnels

- Manage and monitor lead-generation campaigns and marketing funnels.

- Track leads from ad landing page WhatsApp/call conversion.

- Identify drop-offs and suggest improvements.

- Coordinate with the sales team to ensure leads are properly tracked and followed up.

- Maintain accurate lead and campaign data.

- - Content & Social Media

- Assist in planning and publishing content across social media platforms.

- Research content ideas, trends, hooks, competitors, and industry developments.

- Coordinate with designers/video editors for creatives, reels, posts, ads, and promotional
- content.

- Help repurpose existing content into multiple formats.

- - Marketing Analytics
- Track and analyze campaign and funnel performance.

- Prepare daily/weekly/monthly marketing reports.

- Identify patterns and provide actionable insights.

- Maintain dashboards and spreadsheets for marketing KPIs.

- Use data to recommend where budget, effort, and resources should be increased or
- reduced.

- - Marketing Execution
- Execute marketing campaigns for book launches, author programs, publishing offers,

- events, webinars, and other initiatives.

- Coordinate with internal teams for campaign launches and deadlines.

- Assist in email, WhatsApp, remarketing, and other digital campaigns.

- Ensure campaigns and marketing assets are launched accurately and on time.

- - Research & Optimization

- Research competitors and successful campaigns in the publishing, personal branding,

- education, and creator economy space.

- Study successful advertisements, landing pages, offers, and messaging.





- Continuously test current marketing ideas and growth opportunities.

- Stay updated with changes in Meta Ads, Google Ads, AI tools, and digital marketing
- trends.

- KPIs for the Role
- Your performance will primarily be measured by:

- Qualified leads generated

- Cost per lead
- Lead-to-sale conversion rate

- Campaign ROI / ROAS

- Landing page conversion rate

- CTR and CPC
- Speed and accuracy of campaign execution

- Number of successful marketing experiments

- Quality and accuracy of reporting

- Who We Are Looking For

- You should be:
- Data-driven — comfortable looking at numbers and making decisions from them.

- Execution-oriented — able to take a task and get it completed without constant
- supervision.

- Curious — constantly looking for better ads, hooks, offers, and marketing strategies.

- Detail-oriented — small tracking or campaign errors should not slip through.

- Fast learner — digital marketing changes rapidly, and you should enjoy learning new
- tools.

- Good communicator — able to coordinate effectively with creative, sales, and
- marketing teams.

- Problem solver — when a campaign doesn’t work, you should think about why and
- what to test next.

- Preferred Skills
- Knowledge of any of the following is a plus:

- Meta Ads Manager

- Google Ads

- Google Analytics

- Google Sheets / Excel

- Canva

- WordPress / Landing Pages

- WhatsApp Marketing

- CRM tools

- Basic copywriting

- Marketing automation
- AI tools such as ChatGPT / Claude

- Experience & Education

- Bachelor’s degree in Marketing, Business, Communications, or a related field is
- preferred but not mandatory.

- Freshers with strong digital marketing knowledge and practical experience are welcome.

- Internship, freelance, or personal experience running digital campaigns is a plus.

- Ideal Candidate
- We are not looking for someone who only knows how to post on Instagram.

- We are looking for someone who wants to understand:

- Traffic Leads Sales Revenue
- If you enjoy analyzing numbers, testing ideas, improving campaigns, and seeing your work
- directly impact business growth, this role is for you.

📌 Digital Marketing Manager (Noida)
🏢 Truth And Social Publication
📍 Noida