- Develop and implement the overall digital marketing strategy aligned with business goals.

- Plan and manage campaigns across SEO, Google Ads, Meta Ads, social media, email marketing, content marketing, and other digital channels.

- Manage and optimize paid advertising budgets to improve ROI/ROAS and reduce customer acquisition costs.

- Lead SEO strategy, including keyword research, technical SEO, on-page optimization, content strategy, and link-building.

- Manage the company's social media strategy, content calendar, campaigns, and online brand presence.

- Develop strategies for lead generation, customer acquisition, and conversion optimization.

- Monitor website performance, traffic, leads, conversions, and other marketing KPIs.

- Use tools such as Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, and CRM platforms to analyze performance.

- Prepare weekly/monthly marketing reports and present insights and recommendations to management.

- Conduct market, customer,



and competitor research to identify recent opportunities.

- Manage content strategy for websites, blogs, social media, email campaigns, videos, and other digital assets.

- Work with sales, design, content, development, and management teams to execute campaigns effectively.

- Manage and guide digital marketing executives/agencies/freelancers and assign responsibilities.

- Plan and manage the digital marketing budget and allocate resources across channels.

- Conduct A/B testing of ads, landing pages, creatives, audiences, and campaigns.

- Stay updated with digital marketing trends, Google algorithm changes, advertising policies, and emerging platforms.

- Ensure consistent brand messaging and online reputation across digital channels.

- Build strategies to improve customer retention, engagement, and lifetime value.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Dehradun)
🏢 Novello globe hotel u0026 Resorts
📍 Dehradun