? We Are Looking For We are looking for an experienced Performance Marketing Manager / Meta Ads Specialist who can independently manage and scale Facebook &

- Instagram paid advertising campaigns with a transparent focus on actual sales and payment conversions .

Our primary funnel: Facebook / Instagram Ads → Landing Page → Customer → Payment → Sale The candidate will be responsible for managing and optimizing this complete performance marketing funnel. ? Key Responsibilities Plan, launch and manage Meta (Facebook &

- Instagram) Ads Create and optimize Sales / Conversion campaigns Manage campaign budgets and scaling Track Purchase/Payment conversions Work with Landing Pages and conversion funnels Set up and monitor Meta Pixel, Events &
- Conversion Tracking Analyze CPC, CPM, CTR, CPL, CPA, Conversion Rate &
- ROAS Conduct A/B testing of creatives,



audiences and campaigns Manage Retargeting campaigns Create Custom Audiences and Lookalike Audiences Identify winning campaigns and scale them Stop underperforming campaigns based on data Coordinate with the landing-page/development team for tracking and conversion optimization Prepare daily/weekly performance reports Continuously work to reduce customer acquisition cost and increase sales ⭐ Candidate Must Have Hands-on experience in Meta Ads is mandatory. We are NOT looking for candidates whose primary experience is only: ❌ Social media posting ❌ Canva designing ❌ Content writing ❌ Instagram page management ❌ Facebook page management We need someone who can actually spend advertising money and generate measurable sales/conversions. ? Practical Experience Preferred Candidates with experience in any of the following will be preferred: E-commerce D2C Online services Lead-to-sale businesses Landing-page based sales Payment/conversion funnels

📌 Digital Marketing Manager (Durgapur)
🏢 Jyotish bhawan
📍 Durgapur