Company Description iPlus Training Solutions is a leading online learning platform in Kerala, serving more than 40,000 active learners across 100+ courses. Founded in 2019, the organization focuses on offering high-quality guidance and coaching for competitive exams at an affordable cost. iPlus Training Solutions provides structured classes for NTA UGC NET, Kerala SET, KTET, Kerala PSC, Technical PSC, KV - NVS exams, and various banking exams. The team is committed to leveraging technology and expert faculty to help learners achieve their academic and career goals.

As the platform continues to grow, it offers opportunities for professionals who want to contribute to accessible and impactful education

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– Digital Marketing Performance Marketer

Job Title: Digital Marketing Performance Marketer

Location: Kochi

Employment Type: Full-time

We are looking for a results-driven Digital Marketing Performance Marketer with relevant experience in the EdTech industry. The ideal candidate should have a strong track record of generating quality leads, optimizing campaigns, improving conversions, and achieving measurable ROI.

Key Responsibilities

Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.

Generate high-quality leads for educational programs and courses.

Manage and optimize the complete lead generation funnel from campaign to conversion.

Monitor campaign performance and optimize campaigns to improve CPL, CPA, conversion rates, and ROAS.





Manage advertising budgets efficiently and ensure maximum ROI.

Develop and test different audiences, ad creatives, landing pages, and campaign strategies.

Implement remarketing and retargeting campaigns to improve conversions.

Track and analyze campaign performance using Google Analytics, Google Tag Manager, and other marketing tools.

Work closely with the creative, content, and sales teams to improve lead quality and conversions.

Prepare regular performance reports and provide actionable insights.

Requirements

Proven experience in Performance Marketing / Digital Marketing.

Prior experience working in the EdTech industry is mandatory.

Solid hands-on experience with Meta Ads and Google Ads.

Experience in generating and optimizing leads for educational courses, programs, or training institutions.

Strong understanding of lead funnels, landing page optimization, remarketing, and conversion tracking.

Knowledge of Google Analytics and Google Tag Manager.

Strong analytical and problem-solving skills.

Ability to manage multiple campaigns and advertising budgets.

Experience

2–5 years of relevant experience in Performance Marketing.

Experience working with EdTech companies, educational institutions, online learning platforms, or professional training providers.

- Experience in managing high-volume lead generation campaigns.

What We’re Looking For

A data-driven and results-oriented Performance Marketer with robust EdTech experience who can generate quality leads, optimize marketing spend, and drive measurable business growth.

📌 Digital Marketing Manager (Kochi)
🏢 iPlus Training Solutions
📍 Kochi