- Digital Marketing Executive/Manager Company: Utech Solar

Department: Marketing

Location: [Location]

Experience: 2-5 Years

Employment Type: Full-Time

About The Role Utech Solar is looking for a performance-driven Digital Marketing qualified to manage and strengthen our online presence and generate quality leads through digital channels.

The ideal candidate should have hands-on experience in Google Ads, Meta Ads, website management, SEO, Google Business Profile, and online brand building . Experience in the solar, renewable energy, electrical, EPC, or related industry will be an added advantage.

Key Responsibilities

- Plan, execute, and optimize digital marketing campaigns across Google Ads and Meta Ads (Facebook & Instagram).
- Generate qualified leads through paid advertising campaigns and continuously improve CPL, conversion rates, and campaign ROI.
- Manage and update the company's website, including content, landing pages, banners, service/product information, and basic website optimization.
- Build and maintain Utech Solar's presence across Google Search, Google Business Profile, Maps, and other relevant digital platforms.
- Implement basic SEO strategies to improve website visibility and organic rankings.
- Conduct keyword research and identify opportunities for increasing organic and paid traffic.
- Create and manage digital campaigns for solar products, projects, services, offers, and brand awareness.
- Monitor website traffic, leads, conversions, and campaign performance using Google Analytics, Google Search Console, and advertising dashboards.
- Prepare regular digital marketing performance reports and provide insights for improvement.
- Coordinate with the sales team to ensure proper tracking and follow-up of digital leads.




- Manage social media presence and coordinate content requirements for Facebook, Instagram, LinkedIn, and other relevant platforms.
- Monitor competitors and identify new digital marketing opportunities and trends.
- Manage online reputation and ensure accurate and consistent company information across Google and other online platforms.

Required Skills

- Hands-on experience with Google Ads
- Hands-on experience with Meta Ads Manager
- Knowledge of SEO and Google Search Console
- Experience managing/updating websites
- Knowledge of Google Business Profile / Google Maps
- Understanding of lead generation and performance marketing
- Knowledge of Google Analytics
- Good understanding of social media marketing
- Ability to analyze campaign data and optimize performance
- Good communication and coordination skills
- Basic knowledge of Canva or other content/design tools will be an advantage

Preferred Industry Experience Candidates with experience in the following industries will be preferred:

- Solar / Renewable Energy
- Electrical / Power
- EPC / Infrastructure
- Construction
- Real Estate
- Engineering / Manufacturing

Solar Industry Experience Will Be a Strong Advantage. Candidate Profile We are looking for someone who is hands-on, analytical, result-oriented, and capable of independently managing digital marketing activities rather than only coordinating with agencies.

The candidate should have a strong focus on lead generation, online visibility, brand presence, and measurable digital growth .

Key Performance Indicators (KPIs)

- Quality leads generated through digital channels
- Cost per lead (CPL)
- Google Ads & Meta Ads ROI/ROAS
- Website traffic and conversions
- Organic search visibility
- Google Business Profile growth and engagement
- Social media reach and engagement
- Overall digital presence and brand visibility

📌 Digital Marketing Executive (Gurugram)
🏢 Mounee Consulting Services Private
📍 Gurugram