Roles & Responsibilities

- Own and grow the brand’s day-to-day social media presence, with clear accountability for reach, engagement, follower growth and brand awareness.

- Develop and manage the social media/content calendar, balancing planned campaigns with trends, topical conversations and audience interests.

- Create engaging content ideas, hooks, captions and formats designed to capture attention and drive interaction.

- Stay highly updated on social media trends, algorithms, emerging formats and changing audience behaviour, quickly translating them into content opportunities.

- Manage content across Reels, carousels, stories, static posts, short-form videos and emerging formats.

- Collaborate with content, design and video teams to turn ideas into high-quality, platform-native social content.

- Understand the target audience deeply and leverage industry trends, student interests, stories and events to keep the brand relevant and relatable.

- Monitor analytics and use performance insights to continuously improve content, formats, publishing strategy and engagement.

- Experiment with new creative approaches, trends and formats to identify opportunities for organic growth.

- Build an active digital community and encourage meaningful conversations and stronger audience connection.





- Collaborate with internal stakeholders to bring authentic stories, expertise and perspectives onto social media.

- Own Daily, Weekly and Monthly social media performance, continuously improving the quality, creativity and growth of the brand’s digital presence.

Ideal Profile

- 2–4 years of hands-on social media experience, preferably with a consumer-facing, education, lifestyle or youth-focused brand.

- Strong understanding of Instagram, LinkedIn, YouTube and other relevant social platforms, including trends, algorithms and content formats.

- Naturally creative and trend-aware, with a robust instinct for hooks, storytelling and engaging content.

- Comfortable working hands-on with Reels, short-form video, carousels, stories and social-first content.

- Audience-obsessed and data-driven — able to combine creative instincts with analytics and performance insights.

- Strong communication, copywriting and coordination skills with the ability to work effectively with design, video and content teams.

- Proactive, experimental and fast-moving, with the ability to spot opportunities and turn ideas into content quickly.

- Most importantly, someone who thinks beyond “posting content” and takes genuine ownership of growing an engaged social media community and brand presence.

📌 Digital Marketing Associate (Delhi)
🏢 TC Global
📍 Delhi