About GBB

GBB convenes senior decision-makers across real estate, hospitality, architecture, design and investment.

Our platforms include The RED Summit, Hospitality Innovation Summit and GBB Investment Summit, bringing together developers, owners, investors, architects, designers, hotel operators, government stakeholders and global solution providers across international markets.

We are looking for a Digital Marketing & Content Strategist who can turn that proposition into campaigns that get noticed, generate interest and ultimately drive registrations, nominations, enquiries and commercial opportunities.

This is not a role focused only on posting on social media.

We are looking for someone who can understand a market, identify what matters to a specific audience, develop the right campaign angle and then execute it across email, social media, websites, paid campaigns and other digital channels.

The RoleThe Digital Marketing & Content Strategist will be responsible for developing and executing digital marketing and content campaigns across GBB's international event portfolio.

- You will work across markets such as Saudi Arabia, India, Europe and other international regions, communicating with audiences ranging from CEOs and investors to developers, architects, interior designers, hotel operators, consultants and global solution providers.
- One campaign might involve convincing an international building-product company why Saudi Arabia should be its next growth market.
- Another might involve positioning an investment summit to investors actively looking for real estate opportunities.
- Another could involve driving nominations for an industry award, promoting a confirmed CEO, launching a new event, or turning market intelligence into a campaign that generates qualified enquiries.
- You will need to understand who we are speaking to, what matters to them, and what will make them act.

Key Responsibilities

- Campaign Strategy & PlanningDevelop digital marketing strategies for GBB's summits, awards and other initiatives from campaign concept through execution.

You will

- Build campaign plans around specific commercial objectives such as registrations, delegate acquisition, sponsorship enquiries, award nominations, investor participation or brand awareness.
- Understand different target audiences and develop messaging specifically for them.
- Create campaign angles based on market developments, industry challenges, opportunities and audience motivations.
- Build multi-touch campaigns rather than relying on one-off communication.
- Develop campaign calendars covering email, social media, website, content and paid promotion.
- Work with the marketing and sales teams to understand which campaigns are generating meaningful enquiries.
- Continuously test new approaches when existing campaigns are not delivering the required response.

You should naturally think: Who are we targeting? Why should they care? What is the strongest reason for them to respond now?

- Content Strategy & CopywritingOwn and contribute to content development across GBB's marketing channels.

Content may include

- Email campaigns
- Email subject lines
- LinkedIn posts
- Social media campaigns
- Event announcements
- Speaker announcements
- Sponsor announcements
- Investor announcements
- Award campaigns
- Website copy
- Landing pages
- Advertisements
- Brochure content
- Market insights
- Thought-leadership content
- Video scripts
- Interview questions
- CEO communication
- Sales enablement content
- Post-event campaigns





The ability to write short, commercially effective copy is particularly important. We are not looking for content that simply sounds good.

The content should make the reader stop, understand the opportunity and take action.

- Market & Competitor ResearchResearch will be a major part of the role.

Before developing campaigns, you will be expected to understand the market we are targeting.

This may include researching

- Real estate development pipelines
- Hospitality development
- Major projects and giga-projects
- Investment activity
- Government initiatives
- Infrastructure development
- Construction contracts
- New market entrants
- International companies expanding into a market
- Supplier contract awards
- Investment announcements
- Industry trends
- Competitor events
- Industry associations
- Relevant decision-makers
- Major developers, investors, architects and operators

You should be comfortable taking research and converting it into a marketing opportunity.

For example

Market development → commercial implication → campaign angle → target audience → CTA.

- Email MarketingEmail is an important acquisition channel for GBB.

You will develop segmented campaigns for different audiences rather than sending generic communication to everyone.

Responsibilities include

- Creating email campaign concepts and sequences.
- Writing high-performing subject lines.
- Developing audience-specific messaging.
- Creating follow-up campaigns.
- Segmenting campaigns by country, industry, company type, seniority or interest.
- Testing subject lines, messaging and CTAs.
- Monitoring open rates, click rates, replies, enquiries and conversions.
- Identifying underperforming campaigns and developing alternative approaches.
- Working closely with sales teams to understand lead quality.

You should understand that: High open rates are useful. Qualified enquiries are better.

- Social Media StrategyDevelop and execute GBB's organic social media strategy, with a strong focus on LinkedIn and B2B audiences.

Responsibilities include

- Creating monthly and event-specific social media calendars.
- Developing campaigns rather than isolated posts.
- Writing engaging social copy.
- Planning sponsor, speaker, partner and attendee announcements.
- Creating countdown campaigns.
- Developing market insight content.
- Promoting event milestones.
- Creating post-event content.
- Identifying opportunities for leadership and thought-leadership content.
- Monitoring performance and adjusting content accordingly.

You will work with designers to translate ideas into strong visual communication.
- Paid Digital MarketingPlan, execute and optimise paid campaigns where required.

Platforms may include

- LinkedIn Ads
- Meta Ads
- Google Ads
- Retargeting platforms
- Other relevant B2B advertising channels

Responsibilities include:
- Defining campaign objectives.
- Building target audiences.
- Developing advertising copy and creative briefs.
- Testing multiple messaging angles.
- Monitoring campaign performance.
- Optimising campaigns based on CPL, CTR, conversion and lead quality.




- Managing retargeting campaigns.
- Preparing campaign performance reports.

Experience with LinkedIn advertising for B2B audiences will be particularly valuable.

- Event MarketingSupport the complete marketing lifecycle of GBB events.

Pre-eventDevelop campaigns around:
- Event launches
- Market opportunities
- Confirmed participants
- Speakers
- Investors
- Developers
- Sponsors
- Strategic partners
- Projects
- Awards
- Industry statistics
- Registration deadlines
- Participation deadlines
- Countdown campaigns

During the eventSupport:
- Live social coverage
- Interviews
- Quotes
- Photography/video content direction
- Sponsor visibility
- Speaker highlights
- Key event moments

Post-eventTurn event activity into long-term marketing assets through:
- Event highlights
- Testimonials
- Success stories
- Meeting statistics
- Deal announcements
- Video content
- Post-event reports
- Sponsor appreciation
- Attendee engagement
- Campaigns for future editions

8. Creative Briefing & CoordinationYou will work closely with graphic designers, video editors, website developers and external partners. You should be able to translate an idea into a explicit creative brief covering:
- Campaign objective
- Target audience
- Core message
- Headline
- Supporting copy
- CTA
- Visual direction
- Format
- Platform
- Deadline

You do not necessarily need to be a designer, but you should have strong visual judgement and understand what makes B2B marketing creative effective. What We Are Looking ForThe ideal candidate should have:

- 3–4 years of experience in digital marketing, content marketing, B2B marketing or a related role.
- Strong written English.
- Excellent copywriting ability.
- Strong understanding of digital marketing funnels.
- Experience developing email marketing campaigns.
- Experience managing B2B social media.
- Understanding of paid digital campaigns.
- Working knowledge of SEO.
- Experience with Google Analytics or similar analytics platforms.
- Ability to research unfamiliar industries quickly.
- Strong attention to detail.
- Ability to manage multiple campaigns simultaneously.
- Ability to work with designers and translate ideas into creative briefs.
- Strong analytical and problem-solving skills.

What Will Make You Stand OutWe would particularly like to hear from candidates who have experience in:
- B2B marketing
- Events and conferences
- Real estate
- Hospitality
- Investment
- Architecture and design
- Construction
- Building products
- International markets
- Lead-generation campaigns
- Account-based marketing
- LinkedIn marketing
- Marketing automation

Experience in these industries is valuable, but curiosity and the ability to understand a market quickly are equally important. The Person We Are Looking ForYou may be a strong fit if you are someone who:

- Gets bored by generic marketing.
- Likes understanding why a campaign worked.
- Can look at the same audience and find five completely different ways to approach them.
- Naturally researches a company before writing to it.
- Understands the difference between a clever headline and an effective headline.
- Can simplify complicated information.
- Is comfortable challenging an existing campaign when the numbers show it isn't working.
- Notices small mistakes before something goes live.
- Can move between strategy and execution.
- Takes ownership rather than waiting for instructions for every task.
- Understands that B2B marketing is ultimately about influencing business decisions.

📌 Digital Marketing and Creative Strategist (Bengaluru)
🏢 GBB Venture
📍 Bengaluru