Job Purpose

Researching emerging fashion trends as well as general trends relating to fabrics, colors and silhouettes for the category

- Creating and developing innovative & commercially viable ranges which are consistent with consumer & market demand and also in line with the brand promise.

Job Context &

- Major Challenges

Creating/visualizing an idea and producing a range
- Researching emerging fashion trends as well as general trends relating to fabrics, colors and silhouettes. Understanding design from a technical perspective, i.e. producing patterns, toiles and technical specifications for designs; sourcing, selecting and facilitate buying fabrics, trims, fastenings and embellishments and adapting existing designs for mass production;

Major Challenges Are

- Working closely with the larger design team, buyers, product developers and production teams to develop innovative ranges which are in line with the customer & market requirements
- Understanding the trends and fashion styles before the actual time for the fashion comes

Key Result Areas KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 Trend Forecast

- Conduct primary & secondary Research on Fashion &
- Lifestyle trends; benchmark competition brands and travel to fairs/markets & mills
- work closely with the buying team/marketing team and participate in sell-thru presentations to identify key takeaways which needs to be integrated into design lines.




- Call out all colors/fabrics/silhouette/product innovation/ornamentation and consolidate creation of trend forecast for the upcoming season for the category

KRA2 Season Concept
- Create the seasonal concept
- to ensure commercial viability/fashion sensibility and reinstatement of the consumer value proposition and brand promise

KRA3 Line Creation
- Liaison with the Product &
- Product Development teams to understand costing/commercial viability of the merchandize.
- Guide the team on preparing winning ideas to convert concepts into innovative & commercially viable products & present the Season line/collection.

KRA4 Tech Packs
- Monitor creation of quality tech packs and facilitate timely uploads on the PLM
- intervene strategically wherever required to ensure handover to sourcing & product teams in line with the business process calendar

KRA5 Quality Sampling
- Lead Quality sampling; guide team on working with product and sourcing & mills to ensure sampling and in compliance with the timelines/ deliverables.

KRA6 New Category
- Work closely with the Function Head and guide the team in understanding existing gaps, exploring newer value propositions, channels/product/design/concepts - consistent with brand identity/fashion experience/consumer requirements

KRA7 Team Development
- Develop team capabilities
- ensure continuous learning & development for all individuals in the team

KRA8 Self Development Ensure travel & visits to mills, fairs; work in the market to understand emerging trends & consumer insights. Take initiatives to build technical faculty and work with Function Head & other Category Heads to create creative product lines

📌 Designer Menswear -PE Blue (Karnataka)
🏢 Aditya Birla Lifestyle Brands
📍 Karnataka