Designation

Deputy Manager- Marketing, Mainstream Salt Function

Marketing Location

Mumbai Reporting To

General Manager- Mainstream Salt What are the Key Deliverables in this role?

Financial/Business Outcomes:

- Build and refine the brand’s Jobs-to-be-done (JTBD) framework by consistently analyzing internal and external data trends to sharpen positioning and growth opportunities.
- Drive cross functional projects with agility partnering with R&D;, Packaging, Finance, Sales to unlock improvements in P&L;, Product, Claims, Packaging, that strengthen the brand’s proposition in market
- Lead Immuno as a brand along with multiple critical SKUs on tata salt to drive growth in white space cells. This may also include driving some growth/ focus states for tata salt.
- Strong data orientation with ability to find market gaps to grow the brand.
- Anchor the volume, revenue and profitability targets for the brand, by working closely with cross-functional teams and proactively solving business challenges
- Monitor & ensure brand cost saving projects and targets with CFTs.
- Help build Media models with help of long term data trends. Ensure adherence to media planning process and timelines, creation of strong media plans, discipline of regular reviews
- Responsible for demand generation as well as co-leading trade schemes with Shopper Marketing team
- Delve deeper into consumer and market insights for the brand. Get a solid category and competition understanding to identify growth opportunities and threats.
- Expand margins by leading cost saving initiatives with Cross functional teams

Customer Service:

- Be the voice of consumer and converting strong consumer actionable insights into impactful trade and consumer activations/ initiatives to grow business metrics




- Conduct analysis using internal & external reports/research and translate into data driven brand & JTBD led initiatives.
- Track early stage adoption and conversion, given both brands are in market building phase, this includes campaign tracking.

Internal Processes:

- Work closely with Shopper & Trade Marketing, Sales teams to analyze sales & market data to develop & deliver relevant initiatives.
- Work with procurement & supply chain teams to ensure stock availabillity as demand builds
- Lead and manage internal Cross Functional Teams on key projects/interventions to deliver on brand objectives.

- 1.

Innovation and Learning

- Work closely with R&D;, Packaging, production & manufacturing team to develop pipeline for new relevant SKUs/ variant extensions and develop stronger product claims

What are the Critical success factors for the Role?

- Experience of brand management / sales experience within FMCG category
- Strong data orientation, with ability to translate internal and external data/trends into actionable brand and JTBD insights
- Demonstrated cross functional agility, a track record of driving multi functional projects (P&L;, product, claims, packaging) to closure with speed & impact.
- Prior experience in working closely with sales team to drive volume/value
- Conceptual clarity in basic media KPIs, tracking of spends, correlation of media models
- Strong data mining & analytical skills (comfortable handing data and MS excel proficiency), strong presentation skills

What are the Desirable success factors for the Role ?

- Analytical and problem-solving abilities, with a focus on delivering actionable insights and innovative solutions.
- Good stakeholder management capabilities
- Comfort working across ambiguity, connecting dots between consumer trends, business data & functional inputs to shape brand strategy in market building phase

📌 Deputy Manager, Marketing - Mainstream Salt (Mumbai)
🏢 Tata Consumer Products
📍 Mumbai