WE’RE HIRING: D2C BRAND CONTENT LEAD — META AD SCRIPTS & COPYWRITING
Location: Panchkula | On-site
Experience: 2–5 Years | Full time
Joining: Immediate (Negotiable)
CRITERIA: D2C / E-commerce experience is mandatory. We’re specifically looking for someone who has hands-on experience writing Meta ad scripts, performance creatives and conversion-focused copy for D2C brands.
ABOUT SOCIALCHAAT
We’re a house of artists building a house of brands we’re proud of.
At SocialChaat, we bring art, brands and business together — creating content that looks beautiful, feels native and actually sells.
When agencies settled for 2X ROAS, we aimed for 4X.
Now, we’re looking for a Content Lead who knows that excellent copy isn’t just about sounding good — it’s about making people stop, watch, believe and buy.
THIS IS NOT A GENERIC CONTENT WRITING ROLE
You’ll be writing for Meta ads , not just social media calendars.
You’ll work on hooks, scripts, ad copies, UGC scripts, skits and performance creatives for our D2C brands — with a strong focus on what makes people convert.
From product USP → consumer problem → hook → script → creative execution → performance , you’ll be involved in the entire content journey.
WHAT YOU’LL DO
• Write high-performing Meta ad scripts and copies for D2C brands
- Create scroll-stopping hooks that grab attention in the first few seconds
• Write UGC, skit-based, explanatory & product-led ad scripts
• Identify product USPs, benefits and consumer pain points and turn them into compelling copy
• Develop multiple creative angles for the same product
• Write copy for different stages of the customer journey
• Work closely with Video Editors, DOPs, Designers, Brand Strategists & Performance Marketers
• Study CTR, conversions, ROAS and creative performance to improve your copy
• Take scripts from idea → shoot → final ad
WHO WE’RE LOOKING FOR
2–5 years of experience in D2C / E-commerce content & copywriting
Strong experience writing Meta/Facebook & Instagram ad scripts
Excellent copywriting, storytelling & hook-writing skills
Experience with UGC, skit-based and performance ad content
Strong understanding of D2C consumers, products & buying psychology
Ability to turn product USPs into content that sells
Someone who understands that a good script isn't just creative — it has to convert
No B2B-only profiles
No generic content writers
No YouTube-only scriptwriters
No candidates without D2C / E-commerce experience
? Apply:
[email protected]
? +91 (phone hidden)
📌 C Brand Content Lead (Panchkula)
🏢 SocialChaat
📍 Panchkula