Job Position - Customer Marketing Executive

Function - Sales

Department - Customer Marketing

Report to - Customer Marketing Manager -Traditional Trade & Customer Marketing Manager -Modern Trade

Location - Gurgaon

Purpose - Enable seamless execution of Customer Marketing initiatives across Traditional Trade and Contemporary Trade by driving operational excellence, commercial governance and execution readiness. Serve as the shared execution partner to both Customer Marketing teams, ensuring timely planning, deployment and governance of visibility programmes, shopper and trade initiatives, customer activations, loyalty programmes and commercial processes through effective cross-functional coordination.

Key Accountabilities:

Customer Marketing Programme Management

- Manage operational planning and execution of Customer Marketing programmes across Traditional Trade and Modern Trade.
- Coordinate end-to-end execution of trade programmes, shopper marketing initiatives, visibility programmes and new product launches.
- Drive execution readiness through coordination of artwork approvals, production, dispatch and deployment schedules.
- Partner with Regional Customer Marketing Managers and Key Account Managers on national, regional and customer-specific initiatives.
- Monitor execution, identify implementation gaps and facilitate timely resolution.

Visibility & In-store Execution

- Manage deployment of POSM and visibility assets across Traditional Trade and Modern Trade in line with approved plans.
- Support customer-specific visibility, seasonal campaigns and shopper marketing initiatives, particularly across Modern Trade.
- Track installation, deployment, utilization and replenishment of visibility assets.




- Maintain visibility asset records and coordinate with internal and external partners to resolve execution issues.

Commercial Operations & Vendor Management

- Coordinate procurement and sourcing of Customer Marketing materials, visibility assets, gift articles, vouchers and activation requirements.
- Manage SAP MIGO transactions and commercial documentation to facilitate vendor settlements.
- Coordinate invoice verification, payment follow-ups and commercial closure with Finance and Procurement.
- Coordinate payroll and commercial processing for third-party promoters and merchandisers.
- Maintain effective working relationships with vendors and agencies to ensure timely delivery.

Budget Governance & Programme Administration

- Maintain Promotion Money and Customer Marketing budget trackers for national, regional and customer-specific initiatives.
- Monitor budget utilization, actualization and supporting documentation.
- Support financial closure and reconciliation of Customer Marketing initiatives.
- Highlight financial exceptions, execution delays and governance risks.
- Ensure compliance with financial controls, procurement policies and programme guidelines.

Loyalty & Trade Programme Management

- Support execution of national retailer loyalty, incentive and trade programmes across relevant channels.
- Coordinate sourcing, dispatch and delivery of programme rewards and gift articles with Procurement,



regional teams and external agencies.
- Ensure accurate administration and timely processing of retailer and sales-force incentive payouts in line with approved programme guidelines.
- Monitor programme execution, resolve operational issues and maintain programme documentation.

Operational Excellence & Governance

- Act as the central operational interface between Customer Marketing, Sales, Key Account Managers, Brand, Finance, Procurement, MIS and external partners.
- Ensure initiatives are executed in accordance with approved processes and governance standards.
- Maintain execution dashboards, operational trackers and management reports to support business reviews.
- Identify opportunities to simplify processes and improve execution efficiency across both Customer Marketing teams.
- Escalate execution risks and recommend corrective actions.

Internal Stakeholders-

- Customer Marketing Manager – Traditional Trade
- Customer Marketing Manager – Modern Trade
- Regional Customer Marketing Managers
- Key Account Managers
- Brand & Category Teams
- Finance
- Procurement
- MIS

External Stakeholders-

- Third-party Agencies
- Vendors
- Service Partners

Skills Required-

Technical Skills

Microsoft Excel (intermediate or above)

Microsoft PowerPoint

Power BI (Preferred)

Behavioral Skills

Stakeholder Management

Planning & Coordination

Execution Excellence

Commercial Acumen

Process Orientation

Problem Solving

Attention to Detail

Collaboration

Qualifications

- MBA (Marketing) preferred.
- 2–3 years of experience in Sales, Customer Marketing, Trade Marketing, Sales Operations or Commercial Operations, preferably within FMCG or a comparable industry.

📌 Customer Marketing Executive (Gurugram)
🏢 Brillon Consumer Products (Formerly known as SC Johnson
📍 Gurugram