Leading the creative, content, and brand communication functions at Holiday Chacha Pvt. Ltd., a travel company specializing in customized international and domestic travel experiences.
Key Responsibilities
- Developed and executed the company's content and creative strategy across digital platforms.
- Directed the creation of performance marketing creatives, video campaigns, social media content, and brand assets.
- Managed content production from ideation and scripting to execution and distribution.
- Collaborated with marketing, sales, and operations teams to align content with business objectives and customer journeys.
- Oversaw brand positioning, storytelling, and visual identity across all customer touchpoints.
- Led creative campaigns for destinations.
- Utilized AI-powered creative tools and contemporary content workflows to improve production efficiency and creative output.
- Analyzed campaign performance and audience insights to continuously optimize content strategy and engagement.
Skills
Content Strategy • Creative Direction • Brand Management • Video Production • Copywriting • Social Media Marketing • Storytelling • AI Tools • Travel Marketing
📌 Creative Director and Content Lead (Jodhpur)
🏢 Holiday Chacha
📍 Jodhpur
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