ZiWorks is a personal finance marketing agency that helps financial brands communicate complex ideas through simple, engaging content. We work across content strategy, social media, influencer marketing, video production and digital campaigns. We also specialise in AI avatar videos, AI-generated videos and scalable AI-led marketing solutions.

: Copywriter - Personal FinanceWe are looking for a Copywriter who understands personal finance and can convert financial concepts into transparent, engaging and audience-friendly content.

Key Responsibilities

- Write content on mutual funds, investing, stock markets, insurance, taxation and personal finance.
- Create scripts for AI avatar videos, AI-generated videos, reels and other video formats.
- Write social media posts, carousels, articles, emailers, advertisements and campaign copies.
- Simplify technical financial information without compromising accuracy.




- Research and verify financial data before creating content.
- Develop strong hooks, headlines, campaign ideas and storytelling concepts.
- Adapt the writing style according to the platform, audience and brand voice.
- Coordinate with strategy, design, video and client-servicing teams.
- Incorporate feedback and deliver content within agreed timelines.
- Stay updated on financial news, market trends and emerging content formats.
- Ensure all content follows brand and financial communication guidelines.

Requirements
- Strong understanding of personal finance and financial markets.
- Excellent written English and communication skills.
- Prior BFSI, fintech or agency experience is preferred.
- Hindi or Hinglish writing skills will be an added advantage.

📌 Copywriter (Mumbai)
🏢 ZiWorks
📍 Mumbai