✍️ Copywriter & Creative Strategist

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? Location: Permanently Remote — Work from Anywhere in India ?? (IST Hour

s)

? Employment Type: Full-Ti

me

? Compensation: ₹3–5 LPA + Performance-Linked Incentive

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? About ExpertsBIOExpertsBIO is a performance marketing agency built exclusively for coaches, consultants, and experts.

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? Since 2017, we've partnered with 100+ coaching brands and helped drive ₹45–50 crore in client revenue through paid advertising, funnels, automation, and high-converting marketing system

s.

? We're growing fast — and we're building a creative engine that consistently produces words that sel

l.

? Why We're HiringWe're looking for a Copywriter ✍️ who can own the words behind high-performing ads, landing pages, and funnels — and who thinks strategically about why those words wo

rk.

? This is a writing role first. Roughly 70% of your time will be spent writing. The remaining 30% is the thinking that makes the writing land: audience research, angle development, performance analysis, and testi

ng.

? You won't just write good-sounding copy. You'll understand the audience, find the angle, write the hooks and scripts, watch the numbers, and rewrite based on what the data tells you.

Your work should ultimately he lp:

? Stop the scroll → ? Generate qualified leads → ? Improve conversion → ? Reduce CPL/CPA → ? Drive client reve

nue

? What We're Looking ForThe ideal candidate is:

✍️ A strong copywriter above all else — persuasive ads, hooks, headlines, landing pages, email sequences, and video scripts. This is the primary skill we are hiring for.? Experienced writing for paid advertising environments, especially Meta, Instagram, and YouT ube.? Able to show real performance data behind their writing — screenshots, case studies, CPL improvements, conversion rates, ROAS, or other measurable outco mes.? Experienced with coaching, consulting, EdTech, info-products, or personal bra nds.? Strong at identifying audience psychology — pain points, desires, objections, and buying triggers — and turning that into c opy.? Comfortable writing UGC-style scripts, VSLs, short-form video scripts, static ad copy, landing page copy, and nurture sequen ces.? Analytical enough to understand why a piece of copy works — and why it stops work ing.? Constantly testing new hooks, angles, formats, and narrati ves.? Aware of social media and content trends, and able to tell a trend worth testing from no ise.? Comfortable using AI tools (ChatGPT, Claude, Gemini)



— while knowing when human judgment and craft matter m ore.?️ Fluent in written and spoken Eng lish.⏳ Experience: 1–3 years writing copy in a performance or digital marketing environment. If you're early in your career but your writing and performance data speak for themselves, apply an

yway.

? Key Responsibilities1️⃣ Copywriting — Your Cor e Job ✍️This is ~70% of the role

✍️ Write and own the copy that actually ships: hooks, ad copy, headlines, video scripts, UGC scripts, landing pages, and nurture s equences.⚡ Write at volume and at speed — this is a role for someone who enjoys the daily craft of writing, not occasional big-idea projects.? Write with the final production in mind, so scripts are practical for editors, creators, and d esigners.? Rewrite and sharpen existing copy based on how it p erformed.? Adapt winning organic content into paid advertis ing copy.?️ Maintain the copy bank — hooks, angles, and winning lines saved and reusable.2️⃣ Creative Strategy — The Thinking Behind t he Writing ?? Develop messaging angles and creative concepts from audien ce research.? Build creative frameworks designed to attract higher-disposable-income, buying-read y audiences.? Contribute ideas for Meta, Instagram, YouTube, and emergin g platforms.? Write clear creative briefs for designers and vi deo editors.? Ensure every creative has a clear objective, audience, angle, and des ired action.3️⃣ Performance Analysis &

Optimization ?? Analyze how your copy performed and identify what dro ve the result.? Diagnose why a previously winning script or hook begi ns to decline.? Work with metrics such as CTR, CPC, CPM, CPL, CPA, conversion rate, ROAS, and lead quality.? Run structured A/B tests across hooks, angles, offers, scripts, headlines, formats, CTAs,

and messaging.? Turn what the data says into yo ur next draft.4️⃣ Trend & Compe titor Research ?? Track trends in the coaching, creator, and info-pr oduct ecosystem.? Monitor competitor ads and identify pattern s worth testing.? Recommend recent creative opportunities befor e they saturate.5️⃣ Cross-Function al Collaboration ?

Work closely with





? Performance Market ers / Media Buyers? Strategist s / Client Succ ess? Video Editors?

Graphic Designer s? UI/UX Designers? Account / Operations teams

— giving clear direction so executi on matches intent.

? What You'll Be Measured OnYour success is measured by the business impact of your writing

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? Creat ive CTR? CPL /

CPA? Lead quality?️ Landing p age conversion rate? Creative

-to-le ad conversion? ROAS✍️ Writing output and testing velocity? Number of winning hooks a nd angles identified? Client revenue / billing inf luenced by your copy? The performance-linked incentive is connected to the ROI and business impact generated through your copy. When your writing moves client numbers and contributes to additional billing, you particip ate in the upside. ?

? If your experience and track record justify compensation above the stated range, make your case. The exact base + incentive structure will be discussed

in the final r ound.

? Requirement s? A reliable laptop? Stable internet conn ection? Power backup⏰ Availability duri ng IST working hours?️ Strong writt en and spoken English? A portfolio of your writing — ads, landing p ages, scripts, emails? Performance data supporti ng your previous work? A willingness to continuously l earn, test, and a dapt? Do Not Apply If❌ You cannot show samples of your own writing with r eal performance data.❌ You only write for engagement and have never wr itten for conversion.❌ You want to direct and strategize but not write dail y — this role writes.❌ You don't understand paid advertising or p erformance marketing.❌ You are uncomfortable being measured again st business outcomes.❌ You don't enjoy t esting and iterating.❌ You expect to write once and move on instead of imp roving based on data.❌ You rely entirely on AI to generate copy without strong judgment of your own.❌ You aren't willing to stay current with trends an d keep experimenting.? The Bottom LineWe're not looking for someone who can simply writ epretty sentences. ✍️

We're looking for a writer who can answer:

? "What should we say, who should we say it to, why will they care, how should we package it, and how do

we know it's working?"

? If that's how you think — and you love the writing itself — we

want to hear from you.

? Apply Here by f

illing the google form

? Google Form — Application Questions? Form TitleCopywriter & Creative S trategist — ExpertsBIO

? Form DescriptionFull-time, permanently remote (IST hours). ? ₹3–5 LPA + perform ance-linked incentive.

📌 Copy writer & creative strategist (India)
🏢 Experts BIO
📍 India