Key Responsibilities

- Write high-conversion Hindi copy across formats: print, outdoor, digital, and CRM (WhatsApp, SMS, etc.)
- Craft sharp headlines, hooks, and CTAs that grab attention in seconds
- Translate campaign ideas into culturally relevant Hindi—not literal translations
- Adapt tone seamlessly: witty, emotional, direct, or salesy—depending on the brief
- Collaborate with designers and marketers to ship campaigns fast
- Continuously iterate based on performance data and feedback
- Maintain a strong, consistent Hindi brand voice across touchpoints
- Bring ideas to the table—not just execution

Requirements
- You think in Hindi and write naturally across formats (pure Hindi + Hinglish)
- Proven experience writing across formats—newspaper ads, billboards, digital and short-form
- Ability to interpret data and performance metrics to inform copy decisions
- Strong instinct for what works in mass + digital communication
- Ability to simplify, punch up, and make copy memorable
- Comfortable working in a fast-paced, high-ownership startup workplace




- Obsessive about clarity, brevity, and impactGood to Have
- Experience in a high-growth startup
- Understanding of performance marketing and conversion-driven copy
- Exposure to WhatsApp or vernacular-first communication

What We Offer
- Opportunity to shape consumer narratives in one of India's fastest-growing sectors.
- A mission-driven environment combining creativity with measurable business impact.
- Exposure to cutting-edge digital marketing and lead generation strategies.
- Collaborative, growth-focused culture with room for innovation.

About SolarSquare SolarSquare is India's most trusted and fastest growing residential solar company. We bring trust, transparency, financing and best-in-class after sales service to every home owner looking to go solar. Our aim is to become India's #1 rooftop solar brand and empower 100k homes to go solar.

Location: Bangalore Experience Required: 4-6 Years

📌 Content Writer (Bengaluru)
🏢 SolarSquare
📍 Bengaluru