Core Responsibilities

n1. Local Ownership

nPlan and execute monthly marketing camps for assigned centers

nIdentify and execute local BTL opportunities (societies, corporate tie-ups, community events) and Develop local non-doctor partnerships (women's groups, diagnostic centers, pharmacist etc)

nEnsure every activation has defined objectives and expected output.

nMaintain execution quality and timeline discipline

nMonitor and analyse: Monthly footfall trends, Lead-to-walk-in ratio, Camp performance

n2. Vendor Management

nIdentify cost-effective local vendors.

nNegotiate rates for printing and local execution

nCompare local vs HQ rates where applicable

nEnsure cost transparency.

nQualifications:

nBachelor's degree in Marketing, or related field.

n3–5 years of marketing experience, healthcare preferred

nAnalytical mindset with the ability to make data-driven decisions.

nStrong communication and team coordination skills.

nAbility to handle multiple campaigns and priorities with high attention to detail

📌 Business Development Executive (Pune)
🏢 Progenesis IVF Fertility Center
📍 Pune