Key Duties and Responsibilities

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- Generate and qualify B2B leads through outbound outreach (calls, emails, LinkedIn, events/webinars) and inbound enquiries, specifically targeting Australian accounting firms, bookkeeping practices and SMEs.
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- Manage the end-to-end sales cycle: prospecting, requirement gathering, solution pitching, proposal and pricing, negotiations, contract closure and handover to delivery/operations teams.
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- Position and sell Australian accounting outsourcing services (bookkeeping, BAS/GST, payroll, year-end, SMSF, management reporting, etc.) based on client needs and pain points.
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- Build and maintain strong, long-term relationships with Australian clients, driving upsell and cross-sell opportunities across multiple accounting and finance service lines.
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- Conduct market and competitor research focused on the Australian accounting industry to identify new segments, niches and partnership opportunities.
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- Maintain accurate records of leads, opportunities, activities and pipeline in the CRM; prepare regular sales reports, forecasts and insights for management.
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- Collaborate with marketing and leadership to refine Australia-specific value propositions, sales collateral and go‑to‑market strategies.
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- Represent the company in virtual meetings, demos and Australia-focused industry forums/events to enhance visibility and build networks.
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nQualifications and Requirements

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- 1–4 years of experience in B2B sales / business development, preferably in Australian accounting outsourcing, KPO/BPO or financial services.
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- Strong understanding of Australian accounting and compliance processes (BAS,



GST, payroll, super, year-end, tax lodgements); prior experience working with Australian accountants or KPOs is highly preferred.
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- Excellent communication and interpersonal skills with the ability to engage Partners, Directors and senior decision‑makers in Australia.
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- Proven track record in lead generation, pipeline management and closing B2B deals in international or Australian markets.
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- Ability to work independently and collaborate effectively with cross-functional teams.
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- Proficiency in Microsoft Office/Google Workspace and CRM tools (e.g., HubSpot, Zoho, Salesforce).
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nKey Competencies

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- Strong analytical and problem-solving skills.
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- Relationship-building mindset with a consultative sales approach.
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- Effective negotiation, objection-handling and closing skills.
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- Self-motivated, target-driven and outcome-focused.
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nPerformance Expectations

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- The selected candidate will be expected to achieve or exceed monthly and quarterly sales targets from the Australian market, contribute to Australia-focused growth plans and continuously improve through feedback and learning. Regular performance reviews will be conducted to evaluate progress and provide support.
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nSalary and Benefits

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- We offer a competitive salary commensurate with experience, along with performance-based incentives. Extra benefits include [health insurance/company-standard perks], paid time off and opportunities for professional and career growth in a fast-growing Australia-focused practice.
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nRequired Skills

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- Sales
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- Australian Accounting
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📌 Business Development Executive - Australian Accounting (Pragpura)
🏢 Atop Consultants
📍 Pragpura