Brand Strategist

AppOyster — 15-Minute Content Delivery Platform

Location: Noida / Hybrid

Employment Type: Full-Time

Experience: 1–4 Years

Department: Brand & Marketing

Reports To: Founder / Leadership Team

About AppOyster

AppOyster is a 15-minute all-in-one content delivery platform built to help creators, businesses, and professionals create, manage, and deliver content faster.

We’re building a high-energy startup where brand, product, community, and growth come together. We’re looking for a Brand Strategist who can help shape how AppOyster is perceived, remembered, and experienced across every touchpoint.

Role Overview

As a Brand Strategist, you will own and drive the strategic direction of the AppOyster brand.

You’ll work closely with the Founder, product, marketing, and growth teams to transform business objectives into compelling brand narratives, campaigns, content strategies, and positioning.

This is a hands-on role — we’re looking for someone who can think strategically but also execute.

Key Responsibilities

1. Brand Strategy

- Develop and execute AppOyster’s overall brand strategy and positioning.
- Define brand voice, messaging, personality, and communication guidelines.
- Identify opportunities to differentiate AppOyster in the creator/content-tech ecosystem.
- Maintain consistency across digital, social, product, and offline communication.

1. Content & Communication Strategy

- Develop content pillars and long-term content strategies.
- Build messaging frameworks for campaigns, launches, products, and features.
- Work with content creators/designers to turn strategy into high-quality content.
- Develop storytelling around AppOyster’s product, customers, vision, and founder.

1. Campaigns & Brand Growth





- Conceptualise and execute innovative brand campaigns.
- Develop campaigns for product launches, LTDs, partnerships, events, and communities.
- Track campaign performance and continuously improve brand initiatives.
- Identify emerging trends and convert them into relevant brand opportunities.

1. Social & Digital Brand

- Shape AppOyster’s presence across LinkedIn, Instagram, X, YouTube, and other relevant platforms.
- Develop social media strategies that build awareness, credibility, and community.
- Collaborate with creators and influencers for strategic brand collaborations.
- Monitor competitor positioning and industry trends.

1. Founder & Thought Leadership

- Support the Founder’s personal brand and thought-leadership strategy.
- Develop narratives connecting the Founder’s vision with AppOyster’s mission.
- Assist with LinkedIn content, interviews, podcasts, events, and media opportunities.

1. Brand Analytics

- Track brand and campaign KPIs.
- Analyse audience behaviour, engagement, acquisition, and conversion insights.
- Use data and customer feedback to refine positioning and messaging.

What We’re Looking For
- 1–4 years of experience in brand strategy, marketing, content strategy, advertising, or growth marketing.
- Strong understanding of branding, storytelling, positioning, and consumer psychology.
- Excellent written and verbal communication skills.




- Strong creative thinking with a business-oriented mindset.
- Ability to understand technology/SaaS/creator economy products.
- Comfortable working in a fast-paced startup environment.
- Ability to independently own projects from strategy to execution.
- Strong research, analytical, and presentation skills.

Valuable to Have
- Experience with a startup, SaaS, AI, creator economy, or consumer-tech brand.
- Experience working with founders or building founder-led brands.
- Understanding of performance marketing and growth funnels.
- Experience with social media campaigns and influencer marketing.
- Basic understanding of design tools such as Canva/Figma is a plus.

What Success Looks Like Within your first 6 months, you will have:
- Established a clear and differentiated AppOyster brand positioning.
- Built a consistent brand voice and communication framework.
- Developed repeatable content and campaign strategies.
- Increased AppOyster’s brand awareness and social presence.
- Created campaigns that contribute directly to user acquisition and engagement.
- Strengthened the Founder’s thought leadership and AppOyster’s market credibility.

Why Join AppOyster?
- ? Work directly with the Founder and leadership team.
- ? Build a technology brand from an early stage.
- ? High ownership and decision-making responsibility.
- ? Opportunity to work on a global creator-tech product.
- ? Significant growth and leadership opportunities.
- ? Freedom to experiment, test, and build new ideas.

If you believe great brands are built through a combination of strategy, storytelling, creativity, and execution — we’d love to meet you. Apply for Brand Strategist — AppOyster

📌 Brand Strategist (Noida)
🏢 appoyster
📍 Noida