Brand & Marketing StrategistCompany: INSD – School of Design and Luxury

Location: Gurugram

Job Type: Full-Time | On-Site

Salary: ₹50,000 – ₹60,000 per month

Company DescriptionINSD – School of Design and Luxury is a progressive design education institution nurturing creative talent since 2011. With a pan-India presence in 75+ cities, INSD combines cutting-edge, industry-designed curricula with hands-on learning through live projects and brand collaborations.

Learners are guided by top-tier mentors, including design pioneers, entrepreneurs, and creative leaders, and gain strong placement support across fashion, interior, graphic, and product design.

The school focuses on real-world impact, encouraging students to push boundaries, disrupt norms, and drive sustainable innovation. INSD positions itself as a launchpad for individuals looking to build future-ready careers in design and luxury.

Role DescriptionThe Brand & Marketing Strategist will be responsible for developing and executing brand and marketing strategies that strengthen INSD’s positioning in the design and luxury education space.

Key Responsibilities

- Conduct market, audience, and competitor research to identify trends and growth opportunities.
- Develop and execute integrated marketing strategies across digital, social media, and offline channels.
- Define target audiences and create effective customer acquisition and brand outreach strategies.
- Develop compelling brand narratives, campaigns, and content showcasing INSD’s programs, events, achievements,



and student work.
- Collaborate with Academic, Admissions, Creative, and other internal teams to execute marketing initiatives.
- Plan and manage digital marketing, social media, branding, and promotional campaigns.
- Track campaign performance and analyze key marketing metrics to measure ROI and effectiveness.
- Optimize marketing activities based on data-driven insights.
- Manage external agencies, vendors, and marketing partners whenever required.
- Ensure consistency of INSD’s brand identity and communication across all touchpoints.
- Stay updated with emerging trends in education, design, luxury, digital marketing, and consumer behavior.

Qualifications & Skills
- Strong Market Research and Research skills with the ability to analyze trends, audience behavior, and competitive landscapes.
- Robust Marketing and Marketing Strategy skills with the ability to design, implement, and evaluate effective campaigns.
- Excellent Communication and Presentation skills.
- Experience in Brand Management, Digital Marketing, Social Media Strategy, and Campaign Analytics.
- Bachelor’s degree in Marketing, Business, Communication, or a related field.
- Experience in the Education, Design, Fashion, Luxury, or Lifestyle industry will be an added advantage.
- Proficiency with marketing and analytics tools.
- Ability to manage multiple projects and work in a fast-paced, creative environment.
- Strong strategic thinking, creativity, and data-driven decision-making abilities.

📌 Brand & Marketing Strategist (Gurugram)
🏢 INSD - School of Design and Luxury (Official Page)
📍 Gurugram