ob Title: Area Sales Manager / Territory Sales Manager - Modern Trade (Health Foods)

Company Name: Dietician's Food Pvt Ltd

Experience Required: 3 to 8 Years Location: Bangalore (Field-based / Remote reporting to Vadodara HO). Extensive market knowledge of Hyderabad, Chennai, and other South Indian cities is a major advantage.

Salary: Competitive Industry Standard (Fixed Salary + Attractive Performance Incentives)

About Dietician's Food Pvt Ltd: Based out of Vadodara, Gujarat, Dietician's Food Pvt Ltd is an innovative and rapidly growing player in the health foods and FMCG sector. Our leadership team brings world-class expertise to the table, featuring alumni from the prestigious IIM Calcutta and directors with over 20 years of robust business experience. Furthermore, our global vision and strategic direction are backed by our overseas founder based in the UK, who brings invaluable experience from their association with a world top Fortune 100 FMCG business.

Our core manufacturing expertise lies in premium plant-based and Soya protein products, including high-quality Tofu and our newly launched, ready-to-cook premium Canned Soya Chaap. We are on a mission to deliver clean, nutritionist-approved, protein-rich foods to health-conscious Indian consumers and are actively expanding our footprint into major metropolitan markets.

About the Role & Career Growth: This is a 90% field-based, independent B2B role designed for a self-starter. We do not have a physical branch office in Bangalore; you will operate directly in the market and report daily to our Head Office in Vadodara.

Tremendous Regional Growth Opportunity: You will be our first key hire for the South India region, starting with Bangalore. We have aggressive plans to expand our team across Karnataka, Tamil Nadu, and Telangana. For a high-performing candidate,



this role offers a clear and fast track to becoming a Regional Sales Head (South India), managing a dedicated sales force across multiple states.

Salary Structure: We offer a highly competitive and secure compensation package featuring a solid fixed monthly salary strictly in line with industry standards. In addition to your fixed pay, we offer a highly lucrative, performance-based incentive structure designed to heavily reward target achievers and top performers.

Key Responsibilities (Purely B2B Channel Sales): Please note: This is strictly a B2B role. You will not be selling directly to end consumers.

- Network Expansion: Identify, negotiate with, and appoint a strong network of FMCG dealers, Modern Trade (MT) distributors, and General Trade (GT) partners across Bangalore (and eventually other South Indian metros).
- Modern Trade & Supermarket Placement: Drive product placement, listing, and visibility in premium supermarkets, gourmet grocery stores, and large-format retail chains via distributors.
- Quick Commerce Execution: Facilitate the onboarding process and ensure consistent supply through distributor channels for Quick Commerce platforms (Blinkit, Zepto, Swiggy Instamart, etc.).
- On-Ground Execution: Spend 90% of your time in the market building B2B relationships with store managers, executing trade promotions, and securing premium shelf space.
- Remote Reporting: Maintain daily sales tracking using company CRM/tools and provide regular market feedback,



competitor analysis, and sales reports to the Vadodara Head Office.

Candidate Profile:

- Startup Experience (High Priority): We give strong preference to candidates who have previously worked for, or helped scale, healthy food / recent-age FMCG startups based in Bangalore.
- South India Market Knowledge: Candidates with a deep understanding of the FMCG distributor networks not just in Bangalore, but also in Hyderabad, Chennai, and other major South Indian cities, will be given special priority.
- Brand Ambassador (Physical Fitness): Because we are a premium health, fitness, and nutrition brand, we give strong priority to candidates who are themselves physically fit and lead an active lifestyle. You will be the face of a fitness-oriented product.
- Experience: Minimum 3+ years of proven track record in pure B2B FMCG food products sales, specifically handling distributor appointments and Modern Trade channels.
- Industry Preference: Sales experience in healthy foods, dairy products, vegan/plant-based alternatives, or the health and fitness industry.
- Work Style: A self-driven, target-oriented performer with leadership ambitions. You must be comfortable working independently. Two-wheeler is mandatory for field travel.

Role: Area Sales Manager (B2B) Industry Type: FMCG / Food Processing / Health & Nutrition Department: Sales & Business Development

Employment Type: Full Time, Permanent (Remote/Field)

Reporting Location: Vadodara Head Office

Key Skills / Tags (For Naukri Algorithm): B2B Sales, FMCG Sales, Area Sales Management, Modern Trade, Quick Commerce, Distributor Appointment, Startup Experience, Health Foods, Dairy Sales, Vegan Foods, Retail Sales, Field Sales, South India Expansion, Bangalore, Hyderabad, Chennai.

📌 BD Manager / FMCG Sales Manager - Modern Trade (Health Foods) (Bengaluru)
🏢 Dietician
📍 Bengaluru