Job Title: Performance Marketing Associate (Full Time)

Location: Noida (On-site)

Role Overview

We are looking for a results-driven and analytical Performance Marketing Associate to join our team in Noida. The ideal candidate will be responsible for planning, executing, and optimizing paid digital campaigns across Google and Meta platforms to drive lead generation, customer acquisition, and revenue growth. The role requires strong expertise in B2C performance marketing, campaign optimization, and data-driven decision-making.

Key Responsibilities

Plan, execute, and optimize paid marketing campaigns across Google Ads and Meta Ads (Facebook & Instagram)

Drive qualified lead generation and customer acquisition through performance marketing initiatives

Manage campaign budgets and ensure maximum ROI across channels

Conduct targeting, segmentation, and remarketing campaigns

Monitor, analyze, and report campaign performance using Google Analytics, Meta Business Suite, and other reporting tools

Perform A/B testing on creatives, landing pages, ad copies, and audience segments to improve conversion rates





Collaborate with design team and agency to develop high-performing creatives and campaigns

Track key metrics including CPL, CPA, ROAS, conversion rate, and customer acquisition cost

Identify growth opportunities and implement strategies to scale campaigns effectively

Stay updated with the latest digital advertising trends, platform updates, and industry best practices

Qualifications & Skills

3–5 years of experience in Performance Marketing or Digital Marketing

Hands-on expertise in Google Ads and Meta Ads is mandatory

Strong experience in B2C lead generation and customer acquisition campaigns

Proficiency in Google Analytics, Google Tag Manager, Meta Business Manager, and conversion tracking

Strong analytical and data interpretation skills

Experience in budget management and campaign optimization

Excellent communication and stakeholder management skills

Ability to work in a fast-paced, performance-oriented workplace

- Experience in healthcare and other lead-generation businesses will be an added advantage

CTC Remuneration

- INR 6 Lakhs+ per annum (Negotiable for the right candidate)

📌 Associate - Performance Marketing (Noida)
🏢 Ujala Cygnus
📍 Noida