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About the Role

As part of India’s Leadership Team, the Associate Marketing Director leads the strategic direction of all marketing efforts within the local market. This role ensures alignment with area and global objectives while driving sustained business growth for the FreeStyle Libre brand. You will oversee all aspects of marketing activities—including HCP, Consumer, Digital, CRM, and Customer Experience—while coaching a high-performing marketing team.

Key Responsibilities

- Strategic Leadership: Develop and execute long-term marketing strategies that align local execution with area and global business objectives.
- Team Management & Development: Lead, mentor, and motivate India’s marketing team, establishing clear goals, tracking performance, and fostering continuous skilled growth.
- Cross-Functional Collaboration: Partner closely with affiliate leadership and stakeholders across Commercial, Sales, and Medical functions to align marketing initiatives with business priorities.
- Budget & ROI Management: Oversee marketing budget allocation, ensuring strategic investments maximize ROI and drive top-line growth.




- Brand Execution & Innovation: Drive high share of voice and brand equity for FreeStyle Libre; establish a strong line of sight between marketing initiatives and commercial performance.
- Insights & Planning: Lead the development of marketing insights and presentations for annual business planning, business reviews, and LBEs.
- Global & Area Representation: Advocate for local market needs and present strategy alignment in global and regional marketing forums.
- Compliance & Stakeholders: Ensure all marketing campaigns comply with legal and regulatory standards, while managing high-impact relationships with external agencies, media partners, and vendors.

Qualifications & Experience

- Education: Bachelor’s degree in Business Management, Science, or a related field (MBA or Advanced Degree preferred).
- Work Experience: 10 to 15 years of progressive experience in Marketing or Brand Management, preferably within the pharmaceutical, medical device, or consumer health sectors.
- Leadership Experience: 5+ years in a managerial role with a proven track record of coaching and developing marketing teams.
- Integrated Marketing: Demonstrated success in developing and executing integrated, omni-channel marketing campaigns.
- Technical Proficiency: Familiarity with MS Office Suite (PowerBI, Teams, Excel, PowerPoint) and CRM platforms (e.g., Veeva Vault, Salesforce).

📌 Associate Marketing Director (Mumbai)
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📍 Mumbai