Assistant Vice President (AVP) Marketing (BPO or ITeS )

Assistant Vice President (AVP) Marketing (BPO or ITeS )

08 Sep
|
Perfect Placers
|
Delhi

08 Sep

Perfect Placers

Delhi

Role & responsibilities

Our clients are leading MNC & Industrial Conglomerates (AUTOMOBILES, FMCG, CONSUMER DURABLES, MANAUFACTURING, RETAIL, EPC, INFRASTRUCTURE (POWER, ENERGY, OIL & GAS, PORTS), INFORMATION TECHNOLOGY, BPO, PHARMA & TELECOM with a Turnover of US $ 1 Bn to US $ 100 Bn with exponential growth potential. Our clients reach span across several countries across the globe.

PERFECT PLACER (www.perfectplacer.com), Promoted by a team of dedicated professionals with varied background, having comprehensive and extensive industry and consultancy exposure, is “One of the most preferred and referred consultants” today in Executive Search & Placement.

PERFECT PLACER in less than half a decade has grown to be a force to reckon with, having offices in Mumbai, Chennai, Bangalore, and New Delhi.

Perfect Placer along with its associate services has a long and prestigious list of leading Indian and Multinational Corporates in India and Outside across Managerial levels, functions, and Industries, covering both IT and Non-IT specialized in chief executive, board member and senior-level management search assignments.

Assistant Vice President (AVP) of Marketing – BPO or ITeS

- Responsible for overseeing all marketing initiatives, including SEO, PPC, social media, email marketing, and content marketing. This role involves driving brand visibility, generating leads, and maximizing ROI through data-driven strategies.

Key Responsibilities: F Serve as the primary people leader for marketing professionals across multiple disciplines, coaching and developing talent in close partnership with the functional leaders.

F Drive a comprehensive marketing talent strategy: workforce planning, strategic hiring, structured onboarding, career pathing, and retention — with depth in demand generation, Martech, digital, analytics, events, and creative.

F Champion of Event Technology & the Marketing Stack

F Act as a credible “internal customer”: represent the marketer’s perspective when evaluating Co’s own product portfolio and translate those insights into actionable feedback for Product, GTM, and Customer Success teams.

F Champion Event-Led Growth (ELG) thinking across the India organization, ensuring teams deeply understand how Co’s platform drives pipeline, revenue, and engagement for enterprise B2B marketers globally.

F Represent India marketing in global forums and industry events as a confident,



opinionated voice on modern B2B marketing and Event Technology.

F AI search and automation

- Build Co’s GEO and AEO strategy for Google AI Overviews, ChatGPT, Gemini, Perplexity, Copilot and other AI platforms.
- Improve brand mentions, citations, entity visibility and answer ownership across AI-generated experiences.
- Develop frameworks for measuring AI visibility, referral traffic and assisted business impact.
- Embed AI into keyword clustering, content research, technical analysis, reporting and anomaly detection.
- Partner with technology teams to enhance Co’s platforms.
- Establish human-review and AI-governance standards covering accuracy, privacy, copyright and brand safety.

F Operational Excellence & Execution F Own the day-to-day operational rhythm of marketing teams, ensuring reliable delivery against SLAs and commitments to global discipline leaders and regional stakeholders.

F Design and continuously improve follow-the workflows across US-EMEA-APAC time zones for campaigns, events, marketing operations, and creative services — optimizing for speed, quality, and continuity of execution.

F Stakeholder Management & Matrix Leadership

F Partner with HR, Finance, Facilities, and corporate functions in India to champion site culture, employee engagement, and a world-class workplace experience for marketing professionals.

F Governance, Brand & Compliance

F Ensure India marketing teams adhere to global policies and standards related to brand, security, data privacy, and event execution.

F Proactively manage operational and people-related risks in partnership with global functional owners.

Preferred candidate profile

1. Candidate with 10+ years of progressive B2B marketing leadership within SaaS or enterprise technology organizations, with significant experience in people leadership and operations-focused roles.

2. Demonstrated success leading multi-disciplinary marketing professionals.

3. Deep, genuine familiarity with Event Technology and/or Martech landscape — as a practitioner, platform buyer, or industry advocate. Recognized credibility as a voice in this space.

4.



Ability to serve as a sophisticated “internal customer”: evaluate marketing technology with a practitioner’s lens and translate insights into actionable product and GTM feedback.

5. A proven track record of driving AI adoption in marketing — through tooling, workflow transformation, or team capability-building — with an informed, hands-on orientation toward emerging AI platforms.

6. Prociency in analytics tools (e.g., Google Analytics, Google Data Studio, Power BI) and CRM platforms.

7. Exceptional coaching, talent management, and recruiting capability: a track record of building high-performing teams, accelerating leaders, and constructing strong succession pipelines.

8. Outstanding stakeholder management skills — the ability to build trusted, influential partnerships with global CXO-level leaders.

9. Strong working knowledge of Martech, digital marketing, and data-driven demand generation.

10. Exposure to US, Europe, APAC and/or IMEA markets and regional marketing dynamics strongly preferred.

11. Executive presence and communication excellence; comfortable representing India marketing credibly in global forums and at industry events.

12. Strong leadership and team management skills, with the ability to inspire and mentor a team.

13. Excellent communication, strategic thinking, and problem-solving skills.

14. Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

15. Strong nancial acumen and budget management skills.

16. Proven experience in client handling, pre-sales, and proposal creation.

17. Ability to create and present comprehensive digital marketing roadmaps.

18. Robust interpersonal skills to build and maintain client relationships.

Remuneration:

An outstanding remuneration package that rewards professionalism and diligence will be on offer for the successful applicant as well as a well-defined career path. An excellent package will be on offer for the right candidate, including an above-mentioned industry base salary for the right person as well as the most complete employee benefit scheme. Don't miss out on this opportunity to join the market leader.

Contact Person Name, Address & Nos.:

P.G. Ganesh

Partner

Perfect Placer

Email id: [email protected]

Web Site: www.perfectplacer.com

Mobile: (phone hidden)

Offices: Delhi, Chennai, Bangalore & Mumbai

📌 Assistant Vice President (AVP) Marketing (BPO or ITeS )
🏢 Perfect Placers
📍 Delhi

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