Assistant Professor (Branding And Advertisement) | School of Branding & Advertising, NMIMS

Location : In office, Mumbai School : School of Branding & Advertising (SOBA), NMIMS Deemed-to-be University

The

School of Branding & Advertising (SOBA)

at

SVKM's NMIMS Deemed-to-be University, Mumbai , is dedicated school for branding and advertising

— built on the belief that the future of business is inseparable from the future of brand. The school offers a curriculum that is equal parts academic and applied — drawing from the disciplines of marketing, consumer behavior, media planning, creative communication, digital strategy, and general management.

Students are not simply prepared for the industry; they are prepared to lead it. If you have spent years doing meaningful work in marketing, branding, advertising, media, or communication

—

and you are ready to shape the next generation of professionals in this space

— SOBA is where that experience finds its highest purpose. We seek committed academicians and industry professionals who can blend academic rigor with real-world insights in branding, advertising, and communication.

Areas of Expertise: Brand Strategy & Management | Advertising Strategy & Campaign Planning

Consumer Insight & Behaviour

Account Planning & Brand Communication

Luxury & Lifestyle Branding |

Purpose-Led & Sustainable Branding

Brand Identity & Visual Language

Media Strategy for Brand Building | Global & Cross-Cultural Branding

Eligibility Criteria Minimum 10 years of total work experience.





We are looking for at least 5 years in industry roles related to Agency experience spanning multiple categories — FMCG, luxury& lifestyle, consumer durables, and diverse sectors — with exposure to both high-growth startups and large-scale enterprises is strongly preferred.

PhD in Marketing or related field preferred like:

Advertising/Brand Management; candidates with

MBA

(Marketing) will be strongly considered

Key Responsibilities TEACHING & LEARNING: Deliver engaging lectures, workshops, and case-based sessions while integrating industry insights, live projects, and brand simulations into pedagogy

RESEARCH & SCHOLARLY ACTIVITY: Conduct and publish impactful research in ABDC/ SCOPUS indexed journals on the topics of marketing, branding, advertising, consumer behavior, or digital communication.

MENTORSHIP & STUDENT ENGAGEMENT: Guide students in Campus activities,

OCAC initiatives, Digital Media & Marketing Communication and Creative Communication

& Execution tracks; mentor them on internships, live briefs, and career pathways; encourage participation in brand festivals, competitions, and industry showcases .

INDUSTRY INTEGRATION & OUTREACH: Build strong partnerships with

FMCG, Luxury, Media, and Advertising firms ; facilitate guest lectures, brand challenges, workshops, and internships; ensure pedagogy remains aligned with evolving industry practices and future skills

Compensation As per

UGC guidelines . Higher remuneration will be offered to deserving candidates based on profile and experience.

📌 Assistant Professor - Branding And Advertisement - School of Branding & Advertisement NMIMS (Mumbai)
🏢 SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
📍 Mumbai