Company Description Animation International India Pvt. Ltd. is part of Animation International Limited (AIL), a long-established leader in content licensing and syndication across Asia. For over four decades, the group has driven licensing and merchandising programs for iconic brands, including representing Doraemon for 43 years.

In India, the company manages a diverse portfolio featuring Shinchan, Pokémon, One Piece, Charlie Chaplin, and Albert Einstein, offering extensive creative assets and global-quality product concepts. With 13 operational offices across Asian territories, Animation International continues to expand opportunities for brand owners and licensees. The India team focuses on building innovative, high-impact licensing solutions for the domestic market.

Role Description The Assistant Manager – Licensing & Merchandising is a full-time, on-site role based in Mumbai.

- Identify and develop current licensing and merchandising opportunities across categories.
- Manage relationships with licensees, retailers, manufacturers, distributors, and brand partners.
- Generate and convert leads into commercial licensing deals.
- Support negotiations,



commercial proposals, contracts, and royalty/MG discussions.
- Develop consumer product, FMCG, promotional, retail, and brand collaboration opportunities.
- Coordinate with licensors and internal teams for approvals, product development, artwork, and launches.
- Track market trends, competitor activity, consumer preferences, and emerging categories.
- Support execution of licensing programs and ensure compliance with brand guidelines.
- Prepare business reports, sales forecasts, pipeline updates, and presentations.

Qualifications

- 3–6 years of experience in licensing, merchandising, FMCG, retail, media, entertainment, or brand partnerships.
- Strong business development and negotiation skills.
- Good understanding of the Indian consumer products and retail market.
- Excellent communication, presentation, and relationship-management skills.
- Commercially driven with strong follow-up and execution capabilities.
- Experience working with character/IP brands will be an advantage.

📌 Assistant Manager - Licensing & Merchandising (Mumbai)
🏢 Animation International India
📍 Mumbai