Position: Assistant Manager Branding & Digital Communication

Mandatory Background: B2B Marketing / B2B Branding / Industrial or Manufacturing-sector marketing exposure

1. B2B Marketing Strategy Develop and execute integrated B2B marketing plans aligned with business growth, customer acquisition, market expansion and brand-positioning objectives.
2. Brand Strategy & Management – Build, maintain and strengthen the corporate and business-unit brands, ensuring consistent positioning, identity, messaging, visual standards and brand guidelines across all platforms.
3. Corporate Communication – External – Manage external communication including corporate announcements, press releases, company profiles, leadership communication, brochures, presentations, media content and stakeholder communication.
4. Internal Communication – Design and execute structured internal communication for employees across offices, plants and business locations, including newsletters, leadership messages, organisational announcements, events and employee campaigns.
5. Digital Marketing Strategy – Plan and execute the organisation's digital marketing roadmap across websites, search, social media, email marketing, online campaigns and digital platforms.
6. Social Media Management – Manage corporate social-media presence across LinkedIn, Instagram, Facebook, YouTube and other relevant channels, with a strong focus on qualified/B2B positioning and audience engagement.
7. Content Strategy & Content Calendar – Develop monthly, quarterly and annual content calendars covering corporate, product, industry, employee, leadership, CSR, sustainability and business-related communication.
8. Content Creation & Copywriting – Create high-quality content for social-media posts, websites, brochures, presentations, advertisements, newsletters, articles, corporate profiles,



campaigns and leadership communication.
9. Creative Designing & Visual Communication – Conceptualise and develop professional creatives including social-media posts, banners, brochures, infographics, posters, presentations, event collateral and digital communication materials.
10. B2B Lead Generation Support – Work closely with Sales and Business Development teams to design marketing campaigns, digital assets, presentations, product communication and lead-generation initiatives supporting customer acquisition.
11. Product & Technical Marketing – Translate technical/product information into compelling B2B marketing communication, product literature, brochures, application notes, case studies and customer-facing content.
12. Website Management & SEO – Manage and continuously improve corporate/business websites, including content, SEO, landing pages, product information, news, careers and brand messaging to enhance visibility and organic reach.
13. Performance Marketing & Analytics – Track digital and social-media performance using defined KPIs such as impressions, engagement, website traffic, leads, conversions and campaign ROI; prepare periodic management dashboards.
14. Employer Branding – Partner with HR to strengthen employer branding through employee stories, workplace initiatives, career communication, leadership positioning, recruitment campaigns and organisational achievements.
15.



Leadership & Executive Branding – Support positioning of senior leadership through thought-leadership articles, LinkedIn content, industry perspectives, speeches, interviews, presentations and external communication.
16. CSR, ESG & Sustainability Communication – Develop communication around CSR initiatives, community-development programmes, sustainability, HSE and responsible-business practices for both internal and external audiences.
17. Corporate Events & Exhibitions – Support branding and communication for exhibitions, trade fairs, conferences, annual meetings, customer events, product launches, employee events and corporate programmes.
18. Agency & Vendor Management – Coordinate with digital agencies, graphic designers, printers, photographers, videographers, media agencies and other vendors while managing quality, timelines and budgets.
19. Brand Governance Across Businesses – Ensure uniform brand standards across the Group's different companies, plants, offices, products and communication channels, while appropriately differentiating individual business brands.
20. Marketing MIS, Budget & ROI – Prepare annual marketing plans and budgets, maintain activity trackers, monitor vendor expenditure, evaluate campaign effectiveness and present periodic marketing/branding performance reports to management.

Key profile requirement For this position, I would make the following requirement very clear in the JD: "Prior experience in B2B Marketing, Branding and Digital Marketing is mandatory. Candidates with only B2C, retail, lifestyle, influencer or consumer-social-media experience will not be considered.

Preference will be given to candidates having exposure to Manufacturing, Minerals, Chemicals, Industrial Products, B2B Services, Engineering or allied sectors."

📌 Assistant Manager - Branding & Digital Marketing - Jaipur
🏢 Golcha Associated Group
📍 Jaipur