- Monitor & manage execution of marketing & branding activities.
- Optimization of brand communication in all branding creatives.
- Act as a SPOC for coordination with external agencies in managing day to day tasks.
- Ensuring creativity and aptness of content in digital and offline sales support materials and other assets.
- Create dashboard and reports for analyzing branding activities.
- Measure and report performance of all marketing & branding campaigns, and assess against goals.
- Ensure optimal performance and updated content on websites.
- Coordinate with internal teams for inputs to modify and optimize branding campaigns.
- Develop recent sales support material for all brands as per brand objectives.
- Support branding and external teams with creative and compelling designs.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points- Illustrate data graphically and translate complex findings into written text.
Skills and Competencies:
- Robust understanding of marketing roles in a manufacturing organization
- Decent knowledge about digital marketing including web, SEO/SEM, social media organic and paid
- Experience in developing and executing impactful digital & offline marketing campaigns
- Expertise in MS Office skills, especially Excel and PowerPoint and ability to integrate various technologies to support marketing efforts
- Good Understanding of digital and key social media platforms Twitter, LinkedIn, YouTube etc.
- Team player with an ability to manage multiple and complex business campaigns & priorities
- Persuasive communication skills with an ability to gain consensus
Qualifications and experience:
- 5 to 10 years of experience in marketing, with strong understanding of integrated marketing and communication strategies and how they come together to provide measurable results
- Experience in handling branding & marketing activities, preferably
- Excellent verbal & written communication skills
- Masters degree ideally with a focus in Marketing, Communication, English or a related business field