:

KRA – ASM (Insurance Attachment with Loans)

1. Business & Revenue Growth

- Achieve monthly / quarterly insurance premium targets through loan-linked insurance (HL, LAP, PL, CV, Gold Loan, etc.)

- Drive insurance attachment ratio (%) on overall loan disbursement

- Increase cross-sell penetration across life, health & general insurance

- Ensure product mix as per company strategy (Health, Life, GI)

1. Loan Insurance Attachment

- Attach mandatory & optional insurance policies with:

- Home Loans

- Personal Loans

- Business Loans

- Improve case-level insurance conversion

- Reduce zero-insurance loan cases

- Ensure correct sum insured & tenure alignment with loan amount

1. Channel & Stakeholder Management

- Manage relationships with:

- Branch Managers

- Loan Officers / Relationship Officers

- Credit & Operations teams

- - Conduct joint calls & field visits with loan sales teams

- Ensure insurance inclusion in loan sales discussions

1. Team Management & Productivity

- Recruit, train & manage DSAs / Insurance Sales Officers

- Set daily & monthly targets for the team

- Track daily MIS, logins, issuances & conversions

- Coach team on objection handling & loan-linked pitching

1. Training & Capability Building

- Conduct product & process training for loan sales staff

- Educate teams on:





- Insurance perks

- IRDAI compliance

- Policy features & exclusions

- - Regular refresher sessions to improve attachment %

1. Process, Compliance & Quality

- Ensure 100% compliance with IRDAI & partner guidelines

- Maintain proper customer consent & documentation

- Reduce policy cancellations / free-look cases

- Ensure accurate data entry & smooth policy issuance

1. Customer Experience

- Ensure timely policy issuance post loan disbursement

- Coordinate for endorsements, corrections & claims support

- Maintain high customer satisfaction score (CSAT)

1. Reporting & MIS

- Daily / Weekly MIS on:

- Loan disbursement vs insurance attachment

- Premium achieved

- Branch-wise & product-wise performance

- - Analyze gaps and submit action plans to improve performance

1. Market Expansion

- Identify new branches, DSAs & sourcing partners

- Increase insurance presence in underperforming loan locations

- Support new branch / product launches

1. Key Performance Metrics (KPIs)

- Insurance Attachment Ratio (%)

- Premium Achieved vs Target

- Policies issued per loan officer

- Conversion ratio (login to issuance)

- Cancellation / free-look ratio

- Branch activation %

📌 ASM- Creditors - Mumbai
🏢 Acura Solution
📍 Mumbai