Company: House of Pooja Shukla Pvt. Ltd.

Brand: Raa Vedic

Industry: Women’s Ethnic Wear

Department: Sales & Retail Operations

Employment Type: Full-time

Key ResponsibilitiesSales and Business Growth

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Prepare store-wise and channel-wise sales plans.
- Monitor sales, sell-through, conversion, average bill value, stock turnover and other performance indicators.
- Identify underperforming stores and implement corrective action plans.
- Study market potential and identify opportunities to expand the brand into new stores, cities and retail accounts.
- Support the opening and successful launch of new points of sale.

Store and Retail Partner Management

- Manage relationships with large-format stores, multi-brand outlets, distributors and other retail partners.
- Conduct regular store visits to review sales, stock, display, staffing and operational performance.
- Coordinate with store managers, buyers and retail partner teams regarding stock requirements, promotions, offers and operational concerns.
- Ensure timely resolution of store-level issues and maintain high service standards.
- Participate in business reviews and commercial discussions with retail partners.

Stock and Merchandise Management

- Monitor store-wise stock levels, ageing inventory, fast-moving products, slow-moving products and stock cover.
- Coordinate with the merchandising, warehouse and dispatch teams for timely replenishment and stock transfers.
- Recommend store-wise product assortment based on customer preferences, regional demand and past sales.
- Minimise stock-outs, excess inventory,



ageing stock and sales loss.
- Support promotional planning and liquidation of slow-moving inventory.
- Ensure current collections and seasonal merchandise reach stores according to the launch plan.

Team Management

- Recruit, train, supervise and motivate sales staff, promoters and retail executives within the assigned territory.
- Set individual and store-level targets and regularly review performance.
- Ensure that team members have adequate product knowledge and follow the brand’s selling standards.
- Track attendance, grooming, discipline and productivity of store staff.
- Conduct regular training on products, selling techniques, customer service and visual merchandising.
- Recommend incentives, performance improvement plans or corrective action where required.

Visual Merchandising and Brand Standards

- Ensure that products are displayed according to Raa Vedic’s visual merchandising guidelines.
- Maintain consistency in product presentation, signage, promotional material and brand communication.
- Coordinate with store and visual merchandising teams for new launches, festive campaigns and promotional displays.
- Monitor competitor displays, pricing, promotions and product launches.

Reporting and Analysis

- Submit accurate daily,



weekly and monthly sales reports.
- Prepare store-wise performance analysis and action plans.
- Maintain reports on sales, stock, ageing, replenishment, returns, staff productivity and competitor activity.
- Provide market feedback regarding customer preferences, pricing, product performance and emerging trends.
- Present territory performance and improvement plans during periodic review meetings.
- Ensure all sales and operational data is accurately updated in the company’s systems.

Commercial and Operational Coordination

- Follow up on purchase orders, order fulfilment, dispatches, returns, claims and payment-related matters.
- Coordinate with internal departments, including merchandising, production, accounts, warehouse and marketing.
- Ensure compliance with company policies and retail partner procedures.
- Support reconciliation of sales, stock and commercial claims where required.
- Escalate unresolved operational or commercial concerns to management on time.

Required Qualifications

- Bachelor’s degree in Business Administration, Retail Management, Fashion Management, Marketing or a related field.
- MBA or postgraduate qualification in Sales, Marketing or Retail Management will be an advantage.
- Minimum 4–7 years of sales experience, including at least 2 years in an area or territory management role.
- Prior experience in women’s ethnic wear, apparel, fashion retail, lifestyle products or FMCG is preferred.
- Experience managing large-format stores, multi-brand outlets, distributors or shop-in-shop counters will be an advantage.

📌 Area Sales Manager (Ahmedabad)
🏢 Vedic Fashion
📍 Ahmedabad