Profile

- Area Sales Manager (ASM)

Location:Uttarakhand

Experience: 5–8 years in FMCG/Food Industry

Industry: FMCG / Food &

- Beverages / Spices

Job Purpose

We are looking for a high-energy Area Sales Manager to drive growth and market penetration. The ideal candidate will be responsible for strengthening existing distribution network, appointing new dealers, and leading a team of sales executives to ensure that our authentic spices reach every household.

Key Responsibilities

1.

Channel

Sales &

- Distribution Management

 Oversee and optimize the primary and secondary sales through the existing distribution network.

 Ensure product availability and visibility across all retail formats (General Trade,

Modern Trade, and Kirana stores).

 Monitor distributor health, including stock levels, credit limits, and ROI.

- New Dealer &
- Distributor Appointment

 Actively identify and onboard new high-potential distributors and dealers to expand the market footprint.

 Conduct market mapping to identify "white spaces" where the brand is underrepresented.

 Lead the negotiation and documentation process for new channel partners.

3.

Sales

Strategy &

- Execution

 Meet and exceed monthly, quarterly, and annual sales targets.

 Implement company schemes, trade promotions, and consumer offers effectively at the ground level.

 Analyse competitor activity (pricing, schemes,



new launches) and provide actionable insights to the management.

 Identify standard client and convert them into key accounts, focused on long-term value, partnership, and mutual growth.

4.

Field

Leadership &

- Traveling

 Hiring of current field staff

 Travel Requirement: Extensive travel (up to 70-80% of the time) within the assigned territory to visit retailers /distributors.

 Conduct joint field visits with Sales Executives/SRs to coach them and build strong market relationships.

Candidate Profile

 Education: Graduate / MBA in Sales &

- Marketing preferred.

 Experience:

o Proven track record in FMCG Channel Sales, specifically in the Spices, Oil, or Staples industry.

o Experience as salesperson for at least 2-3 years.

o Experience in overseeing Below-the-line (BTL) activities.

 Local Expertise: Deep understanding of the geography and local trade dynamics.

 Sales Enthusiast: A "go-getter" attitude with a passion for field sales and achieving numbers.

 Communication: Fluent in Local language and Hindi; basic English is a plus.

 Skills: Ability to work in Sales Force Automation (SFA) Software

 Leadership: Ability to lead and motivate a team of field staff.

Interested candidate can call or drop CV - (phone hidden)

Thanks &

- Regards,

Sanyukta

📌 Area Sales Manager (Uttarakhand)
🏢 Skywings Advisors
📍 Uttarakhand