Key Responsibilities

1.

Sales

Planning &

- Execution

- Develop and implement territory-wise monthly and quarterly sales plans.

- Achieve primary and secondary sales targets for all product categories under Franke-Faber.

- Monitor SKU-wise sales performance and ensure product availability across key locations.

2.

Channel

Management

- Identify, appoint, and manage channel partners, dealers, retailers, and kitchen studios.

- Build strong relationships with distributors, dealers, and retail counters to ensure long-term business success.

- Conduct regular channel partner reviews and resolve operational or commercial issues.

3.

Retail

Management

- Ensure retail counters are well-equipped with updated displays, demo units, and POP materials.

- Coordinate with retailers to run local promotional campaigns and improve footfall and conversions.

- Track and improve retail staff performance and provide necessary product and soft-skill training.

4.

Business

Development

- Expand the brand's presence by onboarding new dealers, architects, interior designers, and kitchen consultants.

- Explore institutional, builder, and project-based business opportunities.

- Analyse market trends and competitor activities to recommend strategic initiatives.

5. Team Collaboration

- Work closely with the in-house marketing, logistics, and service teams for seamless execution of sales strategies.

- Coordinate with the service team to address post-sales issues promptly and ensure customer satisfaction.

6.



Reporting &

- MIS

- Maintain accurate and timely reports including sales performance, pipeline, stock status, and competitor analysis.

- Update CRM systems or Excel-based trackers with territory performance and activities.

Candidate Profile

Qualifications:

- Bachelors degree in any discipline (preferably in Business or Marketing).

- MBA/PGDM in Sales &
- Marketing is an added advantage.

Experience:

- 5 to 12 years of experience in field sales, preferably in home appliances, modular kitchen, consumer durables, or FMCG.

- Prior experience in managing dealers and retail counters is essential.

Skills:

- Solid communication, negotiation, and interpersonal skills.

- Problem-solving ability with a strategic and analytical mindset.

- Proficiency in MS Excel, Word, PowerPoint, and CRM tools.

- Language proficiency: Malayalam (mandatory), English, and Hindi (preferred).

- Four-wheeler and valid driving license preferred.

Key Performance Indicators (KPIs):

- Achievement of monthly/quarterly sales targets

- Increase in active dealer base

- Market share growth in assigned territory

- Retail counter performance and conversion rates

- New channel or business opportunities identified and converted

Compensation &

- Benefits:

- Competitive fixed salary

- Incentive structure based on performance

- Travel Allowance + Mobile Reimbursement

- Performance-based bonuses and growth opportunities

📌 Area Sales Manager (Kottayam)
🏢 Bestsellers Cochin
📍 Kottayam