Key Responsibilities

Lead Generation &

- Business Development

- Identify and generate new leads through field visits, references, networking, digital platforms and local marketing activities.

- Develop current customers in residential, commercial and industrial segments.

- Build relationships with builders, architects, electrical contractors, consultants and other potential business partners.

- Develop and maintain a strong sales pipeline.

Customer Management

- Meet prospective customers and understand their electricity consumption and solar requirements.

- Explain solar solutions, system benefits, savings, ROI and applicable financing/subsidy options.

- Conduct preliminary site visits and coordinate with the technical team for detailed site assessment.

- Maintain regular follow-up with prospective customers until order closure.

Sales &

- Conversion

- Prepare and present quotations and techno-commercial proposals in coordination with the technical/design team.

- Negotiate with customers within approved company pricing and commercial guidelines.

- Convert qualified leads into confirmed orders.

- Ensure timely collection of required customer documents and booking/payment amounts.

- Achieve assigned monthly, quarterly and annual sales targets.

Project Coordination

- Coordinate with Engineering, Procurement, Finance and Installation teams after order confirmation.





- Ensure proper handover of customer requirements and project details to the execution team.

- Keep customers informed about project progress, installation and commissioning.

- Support the team in resolving customer queries and ensuring customer satisfaction.

CRM &

- Reporting

- Maintain accurate customer and lead information in CRM/sales records.

- Submit daily activity reports and weekly/monthly sales reports.

- Track lead status, site visits, quotations, conversions and pending follow-ups.

- Provide regular sales pipeline and forecast updates to management.

Market Development

- Monitor competitor activities, pricing and market trends.

- Stay updated on solar products, government schemes, subsidies, net-metering requirements and industry developments.

- Participate in exhibitions, promotional campaigns and customer awareness programmes.

1. Key Performance Indicators (KPIs)

- Monthly Sales Target Achievement

- Revenue / kW / MW Sales Achieved

- Number of New Leads Generated

- Qualified Leads &
- Customer Meetings

- Number of Site Visits

- Quotation-to-Order Conversion Ratio

- Order Closure Value

- Sales Pipeline Value

- Collection / Payment Follow-up

- CRM &

- Sales Reporting Compliance

- Customer Satisfaction and Referral Generation

Pay: From ₹25,000.00 per month

Work Location: In person

📌 Area Sales Executive (Thrissur)
🏢 CEDAR RETAIL
📍 Thrissur