Application Sales Specialist – Linear Motors

Swiftin / India

Role: Application Sales Specialist – Linear Motors

Location: India | Willingness to travel extensively across India

Experience: 2–8 years preferred

Employment Type: Full-time

About the Role

We are looking for an Application Sales Specialist – Linear Motors to develop and grow the Indian market for Xiaolan Power Linear Motor solutions .

This is a specialist role focused on application-driven technical sales .

Rather than selling a standard catalogue product, you will be expected to identify applications where conventional mechanical transmission systems such as ball screws, belts, racks & pinions or other rotary-to-linear mechanisms can potentially be replaced or enhanced by a direct-drive linear motor solution.

You will work closely with OEMs, machine builders, automation companies, system integrators and R&D; / engineering teams to understand their motion requirements and develop the appropriate linear motor solution.

What You Will Be Responsible For

- Develop the Indian market for Xiaolan Power Linear Motor solutions
- Identify and develop OEMs, machine builders and automation companies with high-performance linear motion requirements
- Proactively identify applications where linear motors can provide a technical and commercial advantage
- Understand customer requirements including:
- Travel / stroke
- Speed and acceleration
- Continuous and peak force
- Positioning accuracy and repeatability
- Duty cycle
- Payload and moving mass
- Number of axes
- Machine cycle time
- Environmental and operating conditions
- Evaluate existing mechanical motion architectures and identify opportunities for linear motor conversion / replacement
- Work with customer engineering teams to develop application concepts and technical solutions
- Recommend suitable linear motor, encoder and associated motion-control solutions
- Prepare application-based technical proposals and quotations
- Conduct technical presentations, product demonstrations and application discussions
- Support customers during concept development, trials and technical validation
- Coordinate with internal and supplier technical teams for sizing, application engineering and solution development
- Follow opportunities through the complete cycle:
- Application Identification → Technical Evaluation → Solution Proposal → Trial / Validation → Approval → Order
- Develop relationships with machine designers, automation engineers, R&D; teams and technical decision makers




- Identify new industries and applications for linear motor technology
- Develop competitive replacement opportunities against conventional linear motion solutions as well as competing linear motor technologies
- Build and maintain a strong application-driven sales pipeline

What Kind of Applications Will You Work On? The role will involve identifying and developing applications requiring high speed, high acceleration, precision, repeatability and dynamic motion , such as:

- High-speed automation machinery
- Semiconductor and electronics equipment
- Pick-and-place and handling systems
- Precision positioning systems
- Inspection and testing equipment
- Machine tools and precision machinery
- Packaging machinery
- Robotics and advanced automation
- Laser and cutting systems
- Assembly and dispensing systems
- Multi-axis positioning applications
- R&D; and special-purpose machines

The candidate should have the ability to look beyond the obvious application and identify where direct-drive linear motion can create value. The Technical Profile We Are Looking For

We are looking for an engineer with strong motion-control / automation application understanding , rather than a conventional component salesperson.

Preferred qualifications:

- BE / B.Tech / Diploma in Mechanical, Mechatronics, Electrical, Electronics, Automation or a related engineering discipline
- 2–8 years of experience in technical sales, application engineering or industrial automation
- Experience with linear motors, servo motors, servo drives, motion control, linear stages, ball screws or precision automation will be an advantage
- Good understanding of motion-control fundamentals
- Ability to understand speed, acceleration, force, payload, duty cycle and positioning requirements
- Ability to read mechanical drawings and understand machine architecture
- Basic understanding of servo drives, encoders and motion controllers is preferred
- Strong technical communication and presentation skills
- Commercially confident and capable of converting technical discussions into business opportunities
- Willingness to travel extensively across India





The Person We Are Looking For This role is for someone who thinks:

“What is the customer's machine trying to achieve, and what is the best motion architecture to achieve it?”

—not simply:

“Which product can I quote?”

You should be comfortable challenging conventional solutions and explaining to an engineering team when and why a linear motor makes sense .

For example, you should be able to understand an application currently using a ball screw and ask:

Can the cycle time be improved?

Can acceleration be increased?

Is there a limitation from screw critical speed?

Is backlash or mechanical wear an issue?

Is higher positioning performance required?

Would direct drive simplify the mechanical architecture?

If these kinds of engineering questions interest you, this role could be a very strong fit.

Experience With These Technologies Is a Plus

Candidates with experience in any of the following will be particularly relevant:

Linear Motors | Servo Motors | Servo Drives | Motion Controllers | Linear Stages | Ball Screws | Precision Automation | Robotics | CNC | Pick & Place Systems | Machine Automation

Experience with brands such as Yaskawa, Mitsubishi, Panasonic, Siemens, Beckhoff, Bosch Rexroth, HIWIN, THK, Kollmorgen, Rockwell, Delta or similar motion-control technologies would be an advantage.

What You Can Expect From This Role

- Opportunity to build the Linear Motor business in India
- Work with an emerging high-performance motion technology
- Direct interaction with technically sophisticated OEMs and machine builders
- Exposure to advanced automation and precision-motion applications
- Opportunity to develop deep expertise in direct-drive motion technology
- A role combining application engineering + technical sales + business development
- Significant scope to create new applications and markets rather than simply manage an existing customer base
- Prospect to grow into a specialist / leadership role as the Linear Motor business expands

If You Are Interested If you are an engineer who enjoys understanding machines, solving motion problems, working with customers and developing technically differentiated solutions , we would like to hear from you.

Please apply with your CV and a brief note describing:

1. The motion-control / automation products you have worked with

2. The types of machines or applications you have handled

3.Your experience in Technical Sales & Application Engineering

📌 Application Sales Specialist (Pune)
🏢 Swiftin
📍 Pune