Looking for an experienced Mobile App Marketing qualified for driving growth and scale for Radio FM(https://play.google.com/store/apps/details?id=com.radio.fmradio) — 100 million+ downloads / among top 3 radio streaming app globally— a profitable, bootstrapped product where the focus is on real ROAS and performance, not vanity metrics.
The ideal candidate should be excellent in Google/Meta/Apple Ads with a strength in data analysis, deep product/user understanding and global app marketing experience
Key Responsibilities
Develop and execute data-driven marketing strategies across Google Ads,Meta Ads and Apple Search Ads.
Manage and optimize paid user acquisition campaigns with a focus on positive ROI and high ROAS.
Drive organic growth via ASO, content partnerships, influencer outreach, and other scalable growth levers.
Identify and build strategic tie-ups and partnerships to open new avenues for user acquisition.
Monitor key performance metrics, analyze trends, and optimize campaigns based on insights.
Work closely with product and creative teams to align marketing strategies with product vision.
3–6+ years of experience in mobile app marketing, with proven success in both organic and paid acquisition.
Deep understanding of performance marketing across Google UAC and Apple Search Ads.
Strong grasp of ROAS-based campaign structures, analytics, and performance attribution using MMP's
Experience marketing global mobile apps, preferably with exposure to entertainment or content-heavy products.
Demonstrated ability to create and scale marketing strategies with measurable ROI.
Excellent communication, analytical, and stakeholder management skills.