We are looking for a data-driven and growth-focused App Growth Manager with strong experience in App Store Optimization (ASO), User Acquisition (UA), Performance Marketing, and Mobile App Growth to lead the growth of our Android and iOS applications.

This role will be responsible for managing the mobile growth team , setting strategic direction, assigning priorities, reviewing team performance, and ensuring that ASO and paid acquisition initiatives deliver measurable business results.

The role will primarily focus on ASO, Google Ads, Apple Search Ads, and Meta Ads , with ownership of overall growth outcomes across organic and paid acquisition channels.

?Objective To own and drive the growth of Android and iOS mobile applications while managing and developing the team responsible for mobile growth initiatives .

The App Growth Manager will be responsible for setting the growth strategy, managing team performance, establishing KPIs, allocating resources, reviewing results, making strategic decisions, and ensuring the team delivers against business objectives.

?Job Details

? Location: Remote

? Contract Type: Full-time (C1)

⏰ Working Hours: 40 Hours/Week

(Flexible work schedule with mandatory availability during 12:30 PM IST for DSM)

? Salary: ₹25,000 – ₹50,000 INR per month (Based on experience)

? Education: Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.

? Experience: 1–3 years of hands-on professional experience in Mobile App Marketing , with practical experience in UA, Performance Marketing, and/or ASO for Android and/or iOS applications.

?Our Values

- User First Approach
- Honest & Constructive Communication
- Constant Improvement
- Planning & Long-Term Thinking

?About the Role As an App Growth Manager – Mobile App Marketing , you will be responsible for owning the growth outcomes of Android and iOS mobile applications and managing the people responsible for achieving those outcomes .

You will directly lead and manage Marketers, Designers, and Analysts , providing clear direction, setting objectives and KPIs, reviewing performance, assigning priorities, and supporting the professional development of team members.

This is an ownership, people-management, and leadership-focused role . Day-to-day execution of campaigns, creative production, reporting, and other operational activities will be handled by the relevant team members.

Your responsibility will be to set direction, manage people, establish priorities, review individual and team performance, make strategic decisions, remove bottlenecks, develop team capabilities, and own the final business outcomes .

?Key Responsibilities?App Store Optimization – Primary Focus

- Own the overall ASO strategy and growth outcomes for Android and iOS applications.
- Define ASO priorities, objectives, experiments, and growth roadmap.
- Lead the team responsible for keyword research, competitor analysis, store listing optimization, and ASO experimentation .
- Guide optimization of app titles, subtitles, descriptions, keywords, screenshots, preview videos, icons, and other store assets.
- Monitor keyword rankings, organic installs, visibility, and store conversion rates .
- Identify opportunities to improve organic discovery, conversion, and user acquisition .
- Lead ASO testing and experimentation based on performance data.
- Work with Designers and Marketers to ensure app store creatives and messaging support growth objectives.




- Own the overall organic growth and ASO performance .

?Google Ads & Apple Search Ads –
- Own the overall strategy and performance of Google Ads App Campaigns and Apple Search Ads [Optional] .
- Set acquisition objectives, budgets, performance targets, and optimization priorities.
- Lead the Marketer responsible for campaign execution and optimization.
- Review campaign performance and provide strategic direction based on data.
- Monitor key metrics including CPI, CPA, ROAS, retention, conversion rate, user quality, and revenue performance .
- Guide testing of campaign structures, audiences, bidding strategies, creatives, and messaging.
- Own the overall Google Ads and Apple Search Ads performance and outcomes .

?Meta Ads – Growth Channel
- Own the overall growth strategy for Meta Ads for mobile applications.
- Define objectives, target audiences, budgets, testing priorities, and performance expectations.
- Lead the Marketer responsible for Meta campaign execution and optimization.
- Monitor metrics such as CPI, CPA, ROAS, conversion rate, retention, and user quality .
- Make data-driven decisions regarding campaign scaling, budget allocation, and testing priorities.
- Own the overall Meta Ads performance and growth outcomes .

?Team Leadership & Performance Ownership
- Manage and provide strategic direction to Marketers, Designers, and Analysts working on mobile growth initiatives.
- Define transparent roles, responsibilities, objectives, KPIs, and expected outcomes for each team member.
- Assign tasks and priorities based on business requirements, team capabilities, and growth objectives.
- Monitor individual and team performance against agreed KPIs and goals.
- Conduct regular performance reviews and provide constructive feedback, coaching, and guidance .
- Identify skill gaps and support team members in developing their capabilities.
- Ensure team members have the resources, information, and direction required to perform effectively.
- Hold team members accountable for their responsibilities, timelines, and performance outcomes.
- Build a culture of ownership, accountability, experimentation, data-driven decision-making, and continuous improvement .
- Resolve team-level bottlenecks and ensure effective collaboration across functions.
- Coordinate the work of Marketers, Designers, and Analysts across ASO, Google Ads, Apple Search Ads, and Meta Ads .
- Ensure individual team contributions are aligned with the overall mobile growth strategy.
- Take responsibility for both team performance and overall mobile growth outcomes .

?Analytics, Insights & Decision-Making
- Own the overall mobile growth performance dashboard and reporting framework.
- Work closely with Analysts to monitor and interpret performance data.
- Review acquisition funnels from impression → install → activation → retention → revenue/conversion .
- Identify performance gaps, growth opportunities, and areas requiring strategic intervention.
- Use data to determine priorities, budgets, experiments, and resource allocation.
- Ensure the team is making decisions based on business impact rather than activity volume .




- Translate complex performance data into clear recommendations for Marketing and Senior Management.

?Growth Strategy & Planning
- Develop and maintain the overall mobile app growth strategy across ASO and paid acquisition channels.
- Create growth roadmaps based on business objectives, market opportunities, and performance data.
- Identify opportunities for new markets, channels, audiences, and growth initiatives.
- Evaluate the effectiveness of existing growth strategies and adjust direction when required.
- Conduct market and competitor research to identify new opportunities.
- Stay updated with changes in ASO, Google Ads, Apple Search Ads, Meta Ads, mobile app marketing, and growth strategies .
- Ensure growth initiatives support sustainable acquisition, retention, monetization, and user quality.

?Coordination & Collaboration
- Lead coordination between Marketers, Designers, Analysts, Product, Content, Development, and Senior Management .
- Ensure each team understands its responsibilities and how its work contributes to overall growth.
- Work with Product and Development teams to understand releases, features, updates, and product changes that may impact growth.
- Communicate growth performance, team performance, insights, challenges, and recommendations to Senior Management.
- Act as the central point of accountability for both people management and mobile growth outcomes .

Note: This role is not primarily responsible for day-to-day campaign execution. The focus is on people management, leadership, strategy, performance management, decision-making, team development, and ownership of business outcomes . ?Monthly Goals / KPIs

- Organic Revenue
- ROAS
- Revenue growth

?‍? Technical Skills Candidates should have strong practical knowledge of one or more of the following:
- App Store Optimization (ASO)
- Mobile App Growth Strategy
- Google Ads App Campaigns
- Apple Search Ads
- Meta Ads
- Mobile User Acquisition (UA)
- Keyword Research & Competitor Analysis
- App Store Conversion Optimization
- Mobile Performance Marketing
- Mobile App Marketing Analytics
- Firebase Analytics, AppsFlyer, Adjust , or similar attribution/analytics platforms
- Ability to interpret mobile marketing data and translate insights into strategic decisions

?Preferred Skills
- Strong hands-on experience in ASO .
- Experience with Google Ads App Campaigns and Apple Search Ads .
- Experience with Meta Ads for mobile applications .
- Experience with Google Play Console and App Store Connect .
- Experience with mobile attribution platforms such as AppsFlyer, Adjust, or similar tools .
- Understanding of mobile marketing funnels and post-install user behavior.
- Experience analyzing app retention and user quality.

? Why Join Us?
- Own the growth of real Android and iOS mobile applications .
- Take ownership of measurable business outcomes.
- Lead and collaborate with Marketers, Designers, and Analysts .
- Build expertise in ASO, Google Ads, Apple Search Ads, and Meta Ads .
- Work with real mobile growth data and international markets.
- Develop and execute strategic mobile growth roadmaps.
- Collaborate with Product, Design, Analytics, Development, Marketing, and Leadership teams.

?️Communication Requirement
- Ability to communicate clearly and effectively with Marketers, Designers, Analysts, Product, Development teams, and Senior Management , and clearly explain growth performance, insights, challenges, and strategic recommendations.

📌 App Growth Manager (India)
🏢 New Age.
📍 India