Key Responsibilities

- Develop and execute end-to-end app marketing and user acquisition strategies.

- Plan, launch, and optimize paid campaigns across platforms such as Google Ads, Meta Ads, and other relevant networks.

- Manage app install and conversion campaigns while optimizing CPI, CPA, ROAS, LTV, and CAC.

- Analyze campaign performance and identify opportunities to improve acquisition and monetization.

- Work closely with product and creative teams to develop high-performing ad creatives, videos, banners, and ad copies.

- Conduct A/B testing of creatives, audiences, landing flows, and campaign strategies.

- Monitor app analytics and user behavior to improve retention, engagement, and lifetime value.

- Work on App Store Optimization (ASO), including app titles, descriptions, keywords, screenshots, and ratings/reviews.

- Track and analyze user acquisition funnels from impression click install registration engagement revenue.

- Use attribution and analytics platforms to measure campaign effectiveness and user quality.

- Prepare regular performance reports with actionable insights and recommendations.

- Coordinate with product, design, content, and technology teams to execute growth initiatives.

- Stay updated with the latest mobile marketing trends, advertising platforms, privacy changes, and app growth strategies.

Required Skills

- Strong knowledge of Mobile App Marketing and User Acquisition.

- Hands-on experience with Google Ads and Meta Ads.





- Understanding of CPI, CPA, CAC, ROAS, LTV, retention, conversion rate, and attribution.

- Experience in campaign optimization and budget management.

- Knowledge of Google Analytics / Firebase and mobile attribution platforms such as AppsFlyer, Adjust, or Branch.

- Understanding of App Store Optimization (ASO).

- Robust analytical and data interpretation skills.

- Experience with A/B testing and performance optimization.

- Good understanding of digital advertising and conversion funnels.

- Strong communication and stakeholder-management skills.

- Ability to work in a fast-paced, target-driven environment.

Preferred Qualifications

- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.

- Experience managing significant paid marketing budgets.

- Experience in scaling mobile apps across India and/or international markets.

- Experience with subscription-based, gaming, entertainment, fintech, e-commerce, or content apps will be an advantage.

- Knowledge of SKAdNetwork, iOS/Android attribution, deep linking, and privacy-related changes is a plus.

Key Performance Indicators (KPIs)

- App Installs and Quality of Acquired Users

- Cost Per Install (CPI)

- Customer Acquisition Cost (CAC)

- Return on Ad Spend (ROAS)

- User Retention

- User Engagement

- Lifetime Value (LTV)

- Conversion Rate

- Revenue Generated from Acquired Users

- Overall App Growth

📌 App Marketing Manager (New Delhi)
🏢 Somo Media
📍 New Delhi