Admissions Counsellor & Business Development Manager

nn Location:

nn Pune (Hybrid) | Travel as required

nn About Us

nnThe Book Baker is India’s leading platform helping children become published authors through creative writing, book publishing, and storytelling programs. Through our brands, The Book Baker and The Woven Tales, we work with children, families, schools, educators, and organizations to nurture creativity and meaningful self-expression.

nnWe are looking for a relationship-oriented Admissions Counsellor & Business Development Manager who understands the Indian education ecosystem and can build long-term partnerships with schools, parents, educators, and educational consultants.

nnThis role is ideal for someone who enjoys connecting with people, believes in the power of education and storytelling, and can communicate our vision with warmth, credibility, and conviction.

nn⸻

nnKey Responsibilities

nn1. School Partnerships & Institutional Sales (B2B)

nn Identify and approach schools, preschools, learning centres, and educational institutions.

nPresent and pitch The Book Baker’s programs, workshops, competitions, publishing opportunities, and literacy initiatives.

n Build relationships with principals, coordinators, school management teams, and decision-makers.

nDevelop proposals and partnership opportunities tailored to each institution.

n Maintain and grow a pipeline of prospective school partnerships.

nCoordinate follow-ups and convert discussions into workshops, programs, and long-term collaborations.

nn2. Admissions & Parent Counselling (B2C)

nn Follow up with incoming leads from social media, website enquiries, referrals, events, and word-of-mouth channels.

nConduct counselling calls with parents to understand their child’s needs and recommend suitable programs.

n Explain program structure, outcomes, timelines, and publishing opportunities.

nManage the admissions process from enquiry to enrollment.

n Maintain strong relationships with prospective and existing families.





nn3. Lead Generation & Business Development

nnConduct thoughtful cold outreach to schools, educators, and relevant organizations.

n Identify new channels for growth and lead generation.

nExplore partnerships with NGOs, children’s brands, libraries, learning centres, activity providers, and educational communities.

n Develop referral networks and strategic alliances.

nIdentify opportunities for corporate-sponsored literacy initiatives and storytelling projects.

nn4. Educational Consultant Network

nn Build and manage relationships with educational consultants and student-development advisors.

nPromote “Publish with Purpose” and other flagship offerings through consultant partnerships.

n Create mutually beneficial referral arrangements.

nMaintain regular communication and relationship management with partner consultants.

nn5. Lead Management & Follow-Up

nn Maintain accurate CRM records and sales pipelines.

nEnsure timely follow-up with all prospects and partners.

n Track conversations, proposals, pending decisions, and next actions.

nProvide regular updates on pipeline status and business development activities.

n Meet monthly targets while maintaining a consultative, relationship-driven approach.

nn6. Market Intelligence & Opportunity Discovery

nnStay informed about trends in education, enrichment programs, children’s publishing, and experiential learning.

n Recommend new business opportunities, products, partnerships, and markets.

nSupport the launch of recent initiatives under The Book Baker and The Woven Tales.

nn⸻

nnIdeal Candidate

nnRequired Skills





nn 2–5 years of experience in admissions, education sales, school outreach, counselling, partnerships, or business development.

nStrong understanding of the Indian education landscape.

n Excellent spoken and written English.

nConfident presentation and relationship-building skills.

n Comfortable conducting meetings, presentations, and follow-up calls.

nOrganized, self-motivated, and process-oriented.

n Proficiency with Google Workspace and CRM tools.

nnPreferred Background

nnExperience with:

nnEdTech companies

n Schools or educational institutions

nLearning centres

n Publishing or children’s education organizations

nAdmissions counselling

n Academic consulting

nnPersonality We Value

nnWe are not looking for an aggressive sales closer.

nnWe are looking for someone who:

nnBuilds trust naturally.

n Communicates with empathy and professionalism.

nCan inspire parents and educators.

n Believes in education and creativity.

nFollows up consistently without being pushy.

n Represents our brand values with warmth and integrity.

nn⸻

nnCompensation Structure has a fixed and variable component (performance incentives) which will be discussed in detail with candidates during the interview.

nOur compensation philosophy rewards relationship-building and results, allowing high performers to significantly increase their earnings through incentives.

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nnSuccess Metrics

nnNumber of school meetings conducted

n School partnerships secured

nStudent enrollments generated

n Revenue generated

nConsultant partnerships activated

n Lead response and conversion rates

nQuality of relationship management and follow-up

nn⸻

nnTo Apply

nnPlease send the following to [email protected]

nn1. Your resume

n2. A brief note explaining why you are interested in education and children’s publishing

n3. Details of any previous experience working with schools, parents, or educational institutions

n

📌 Admissions Counsellor and Business Development Manager (Pune)
🏢 The Book Baker
📍 Pune