Admissions Counsellor & Business Development Manager

N n Location:

N n Pune (Hybrid) | Travel as required

N n About Us

n NThe Book Baker is India’sleading platform helping children become published authors through creative writing, book publishing, and storytelling programs. Through our brands, The Book Baker and The Woven Tales, we work with children, families, schools, educators, and organizations to nurture creativity and meaningful self-expression.

N nWe are looking for a relationship-oriented Admissions Counsellor & Business Development Manager who understands the Indian education ecosystem and can build long-term partnerships with schools, parents, educators, and educational consultants.

N nThis role is ideal forsomeone who enjoys connecting with people, believes in the power of education and storytelling, and can communicate our vision with warmth, credibility, and conviction.

N n⸻

n nKey Responsibilities

N n1. School Partnerships& Institutional Sales (B2B)

N n Identify and approach schools, preschools, learning centres, and educational institutions.

NPresent and pitch The Book Baker’s programs, workshops, competitions, publishing opportunities, and literacy initiatives.

N Build relationships with principals, coordinators, school management teams, and decision-makers.

NDevelop proposals and partnership opportunities tailored to each institution.

N Maintain and grow a pipeline of prospective school partnerships.

NCoordinate follow-ups and convert discussions into workshops, programs, and long-term collaborations.

N n2. Admissions & ParentCounselling (B2C)

N n Follow up with incoming leads from social media, website enquiries, referrals, events, and word-of-mouth channels.

NConduct counselling calls with parents to understand their child’s needs and recommend suitable programs.

N Explain program structure, outcomes, timelines, and publishing opportunities.

NManage the admissions process from enquiry to enrollment.

N Maintain strong relationships with prospective and existing families.





N n3. Lead Generation & Business Development

N nConduct thoughtful cold outreach to schools, educators, and relevant organizations.

N Identify new channels for growth and lead generation.

NExplore partnerships with NGOs, children’s brands, libraries, learning centres, activity providers, and educational communities.

N Develop referral networks and strategic alliances.

NIdentify opportunities for corporate-sponsored literacy initiatives and storytelling projects.

N n4. Educational Consultant Network

N n Build and manage relationships with educational consultants and student-development advisors.

NPromote “Publish with Purpose” and other flagship offerings through consultant partnerships.

N Create mutually beneficial referral arrangements.

NMaintain regular communication and relationship management with partner consultants.

N n5. Lead Management & Follow-Up

N n Maintain accurate CRM records and sales pipelines.

NEnsure timely follow-upwith all prospects and partners.

N Track conversations, proposals, pending decisions, and next actions.

NProvide regular updateson pipeline status and business development activities.

N Meet monthly targets while maintaining a consultative, relationship-driven approach.

N n6. Market Intelligence& Chance Discovery

N nStay informed about trends in education, enrichment programs, children’s publishing, and experiential learning.

N Recommend new business opportunities, products, partnerships, and markets.

NSupport the launch of new initiatives under The Book Baker and The Woven Tales.

N n⸻

n nIdeal Candidate

N nRequired Skills





n n 2–5 years of experience in admissions, education sales, school outreach, counselling, partnerships, or business development.

NStrong understanding ofthe Indian education landscape.

N Excellent spoken and written English.

NConfident presentation and relationship-building skills.

N Comfortable conducting meetings, presentations, and follow-up calls.

NOrganized, self-motivated, and process-oriented.

N Proficiency with GoogleWorkspace and CRM tools.

N nPreferred Background

N nExperience with:

N nEdTech companies

n Schools or educational institutions

NLearning centres

n Publishing or children’s education organizations

NAdmissions counselling

N Academic consulting

n NPersonality We Value

n NWe are not looking for anaggressive sales closer.

N nWe are looking for someone who:

N nBuilds trust naturally.

N Communicates with empathy and professionalism.

NCan inspire parents andeducators.

N Believes in education and creativity.

NFollows up consistentlywithout being pushy.

N Represents our brand values with warmth and integrity.

N n⸻

n nCompensation Structure has a fixed and variable component (performance incentives) which will be discussed in detail with candidates during the interview.

NOur compensation philosophy rewards relationship-building and results, allowing high performers to significantly increase their earnings through incentives.

N n⸻

n nSuccess Metrics

N nNumber of school meetings conducted

N School partnerships secured

NStudent enrollments generated

N Revenue generated

nConsultant partnerships activated

N Lead response and conversion rates

NQuality of relationshipmanagement and follow-up

N n⸻

n nTo Apply

N nPlease send the following to [email protected]

N n1. Your resume

n2. A brief note explaining why you are interested in education and children’s publishing

N3. Details of any previous experience working with schools, parents, or educational institutions

N

📌 Admissions Counsellor And Business Development Manager (India)
🏢 The Book Baker
📍 India